Google Ads Archives - Lebesgue: AI CMO Skip to content

Category: Google Ads

Category: Google Ads

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Performance Max campaign – Pros, cons, and benchmarks

Performance Max is a Google Ads campaign type designed to assist businesses in meeting their performance objectives. Find out more about current Performance Max camapign's benchmarks.
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Setting Up New Google Purchase Event on Shopify

Learn how to properly set up Google Ads purchase event tracking for your Shopify store to ensure accurate sales data and optimize your ad performance.
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tROAS or tCPA? Which one to use in your campaigns?

In this blog post, we'll uncover the smart bidding strategy that's essential for e-commerce success.
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Create a Customer List for Google Ads

Explore the importance of having a customer list on your Google Ads account and learn how to create one.
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What is a Good Google Ads Conversion Rate?

Looking to determine if your Google Ads campaigns are performing well? Keep up-to-date with the latest conversion rate benchmarks.
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Google Ads Campaign CTR Benchmarks

Let's explore CTR Benchmarks for Google Ads in 2024!
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Inefficient Keywords in Google Ads

Learn about Inefficient keywords in Google Ads and get simple tips to make your ads work better.
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Google Ads Additional Assets Type: Ultimate Guide for 2024

Learn how you can make your Google Ads even better with the Additional Assets.
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Google Ads Negative Keywords: Beginners Guide for 2024

Explore the key to successful Google Ads campaigns as you uncover the art of using negative keywords.
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Multiple Events Track Conversions on Google Ads

Google Ads can sometimes show more sales than you really got. Find out why it happens, learn to catch the problem, and fix it for accurate results in your campaigns.
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