See How You Stack Up
Against Industry Leaders
Discover how your Meta ads metrics compare to the industry leaders. Make informed decisions with actionable insights and real data.
How it works?
Connect Account
Analyze Metrics
Improve ROI
Install Lebesgue: AI CMO to receive your personalized Meta ads benchmark report.
businesses using Lebesgue: AI CMO
Pricing
For small/medium store owners who want to keep track of their most important store metrics in one place and avoid costly beginner mistakes.
All-In-One Dashboard
– Revenue & Orders tracking
– First-time vs Repeat Orders
– Costs & Returns
– COGS & Profit
– Advertising Spend for All Channels
– Goal Tracking
– Custom Metrics
Weekly Report
Automated Ad Account Audit
Account and Support
– Email support
– Unlimited users
– Unlimited historical data
– Real-time data updates
– Unlimited integrations
For owners of growing stores who want to understand what drives customer loyalty and identify the channels and products that fuel growth.
All Free features
Lifetime Value Analysis
– Cohort Analysis
– Retention & Churn
– LTV Breakdown by Product
– LTV Breakdown by Channel
– LTV Breakdown by Geolocation
Product Intelligence
Stock Inventory Tracking
Custom Costs and Expenses
Marketing Benchmarks
Account and Support:
All Free features
24/7 support
For owners of growing and large stores who want to stay ahead of the market trends and their competitors.
All Advanced features
Competitors Intelligence
– Facebook Ads Preview
– Ad Publishing History
– Trending Keywords
– Email Marketing Insights
– Brand Awareness Trends
Detailed Advertising Metrics
CPM Forecast
Creative Strategist
Ad Creator
Automated Alerts & Insights
Account and support
All Advanced features
Priority support
All Ultimate features
First-Party Pixel Tracking
Attribution Models:
– Basic and Advanced Models
– Shapley Value
– Markov Chains
– Le Attribution Models
Channel and Campaign Type Insights
Enriched First-Party Customer and Conversion Data
Data Retention: 12 months of history
For small/medium store owners who want to keep track of their most important store metrics in one place and avoid costly beginner mistakes.
All-In-One Dashboard
– Revenue & Orders tracking
– First-time vs Repeat Orders
– Costs & Returns
– COGS & Profit
– Advertising Spend for All Channels
– Goal Tracking
– Custom Metrics
Weekly Report
Automated Ad Account Audit
Account and Support
– Email support
– Unlimited users
– Unlimited historical data
– Real-time data updates
– Unlimited integrations
For owners of growing stores who want to understand what drives customer loyalty and identify the channels and products that fuel growth.
All Free features
Lifetime Value Analysis
– Cohort Analysis
– Retention & Churn
– LTV Breakdown by Product
– LTV Breakdown by Channel
– LTV Breakdown by Geolocation
Product Intelligence
Stock Inventory Tracking
Custom Costs and Expenses
Marketing Benchmarks
Account and Support:
All Free features
24/7 support
For owners of growing and large stores who want to stay ahead of the market trends and their competitors.
All Advanced features
Competitors Intelligence
– Facebook Ads Preview
– Ad Publishing History
– Trending Keywords
– Email Marketing Insights
– Brand Awareness Trends
Detailed Advertising Metrics
CPM Forecast
Creative Strategist
Ad Creator
Automated Alerts & Insights
Account and support
All Advanced features
Priority support
Frequently Asked Questions about Meta Ads Benchmarks
Focus on CPM (cost per 1,000 impressions), CTR (click-through rate), CR (conversion rate), and ROAS (return on ad spend). These metrics help you understand your campaign performance and guide optimization efforts.
A good CPM depends on your industry and target audience. On average, CPM for Meta Ads ranges from $5 to $15, but this can vary based on factors like location, audience size, and competition.
The average CTR for Meta Ads is around 1-2%. A higher CTR indicates your ads are resonating well with your audience, while a lower CTR may suggest the need to adjust your creatives or targeting.
A ROAS of 4:1 (i.e., earning $4 for every $1 spent) is considered strong, but the ideal ROAS depends on your profit margins and business model.
Industry benchmarks provide a baseline for comparison, allowing you to identify gaps in performance. Use them to set realistic goals and prioritize areas for improvement, such as ad creatives or audience targeting.
Benchmarks vary due to differences in customer behavior, competition, and average order values in each industry.
Narrow audience targeting can lead to higher CPM but more relevant clicks, while broader targeting may lower CPM but yield lower CTR. Striking the right balance is key to optimizing your results.
ROAS is influenced by your ad relevance, product pricing, audience intent, and the quality of your landing pages. Improving each of these areas can help increase your return on ad spend.
Lebesgue provides up-to-date Meta Ads benchmarks across industries, helping you compare your CPM, CTR, and ROAS with industry averages. This insight allows you to identify areas for optimization and set data-driven goals.
Unlike generic benchmarks, Lebesgue offers benchmarks tailored to your business size and industry. With real-time updates and actionable insights, you can make smarter decisions for your ad campaigns.
Yes, Lebesgue analyzes your ad performance and compares it to industry benchmarks. It also provides recommendations to reduce CPM, such as refining your audience targeting and improving ad quality.
Lebesgue identifies your current ROAS and compares it to industry benchmarks. It offers suggestions for improving ROAS, such as targeting high-intent audiences, refining ad creatives, and optimizing landing pages.
Lebesgue updates its benchmarks regularly based on real-time data from Meta Ads campaigns. This ensures you always have access to the latest trends and insights to keep your campaigns competitive.
Integrate with the platforms you use every day
