Focus on CPM (cost per 1,000 impressions), CTR (click-through rate), CR (conversion rate), and ROAS (return on ad spend). These metrics help you understand your campaign performance and guide optimization efforts.

A good CPM depends on your industry and target audience. On average, CPM for Meta Ads ranges from $5 to $15, but this can vary based on factors like location, audience size, and competition.

The average CTR for Meta Ads is around 1-2%. A higher CTR indicates your ads are resonating well with your audience, while a lower CTR may suggest the need to adjust your creatives or targeting.

A ROAS of 4:1 (i.e., earning $4 for every $1 spent) is considered strong, but the ideal ROAS depends on your profit margins and business model.

Industry benchmarks provide a baseline for comparison, allowing you to identify gaps in performance. Use them to set realistic goals and prioritize areas for improvement, such as ad creatives or audience targeting.

Benchmarks vary due to differences in customer behavior, competition, and average order values in each industry.

Narrow audience targeting can lead to higher CPM but more relevant clicks, while broader targeting may lower CPM but yield lower CTR. Striking the right balance is key to optimizing your results.

ROAS is influenced by your ad relevance, product pricing, audience intent, and the quality of your landing pages. Improving each of these areas can help increase your return on ad spend.

Lebesgue provides up-to-date Meta Ads benchmarks across industries, helping you compare your CPM, CTR, and ROAS with industry averages. This insight allows you to identify areas for optimization and set data-driven goals.

Unlike generic benchmarks, Lebesgue offers benchmarks tailored to your business size and industry. With real-time updates and actionable insights, you can make smarter decisions for your ad campaigns.

Yes, Lebesgue analyzes your ad performance and compares it to industry benchmarks. It also provides recommendations to reduce CPM, such as refining your audience targeting and improving ad quality.

Lebesgue identifies your current ROAS and compares it to industry benchmarks. It offers suggestions for improving ROAS, such as targeting high-intent audiences, refining ad creatives, and optimizing landing pages.

Lebesgue updates its benchmarks regularly based on real-time data from Meta Ads campaigns. This ensures you always have access to the latest trends and insights to keep your campaigns competitive.