15% vs 20% Off: Does a Bigger Discount Mean More Revenue? BFCM Data From Nearly 1,000 Stores
Is 20% off better than 15% off? We analyzed BFCM data from nearly 1,000 stores to find the best discount percentage for revenue and profit.
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How Many Emails to Send on Black Friday (BFCM 2026)
How many emails should you send on Black Friday? BFCM 2025 data shows top-growing brands sent 5 emails from Black Friday to Cyber Monday, up to 3 a day on peak days, and launched their offer 8 days early. Here's the 2026 email calendar to copy.
Meta Ads on Black Friday: Why Higher CPMs Can Still Pay Off
Meta CPMs climb sharply before Black Friday. Among the biggest Meta spenders on Lebesgue, they peaked 84% above September on the day itself. Yet cost per purchase fell 20%. See when costs start rising, what changed year over year, and how to decide if Black Friday Meta ads are worth it.
15% vs 20% Off: Does a Bigger Discount Mean More Revenue? BFCM Data From Nearly 1,000 Stores
Is 20% off better than 15% off? We analyzed BFCM data from nearly 1,000 stores to find the best discount percentage for revenue and profit.
How Many Emails to Send on Black Friday (BFCM 2026)
How many emails should you send on Black Friday? BFCM 2025 data shows top-growing brands sent 5 emails from Black Friday to Cyber Monday, up to 3 a day on peak days, and launched their offer 8 days early. Here's the 2026 email calendar to copy.
Meta Ads on Black Friday: Why Higher CPMs Can Still Pay Off
Meta CPMs climb sharply before Black Friday. Among the biggest Meta spenders on Lebesgue, they peaked 84% above September on the day itself. Yet cost per purchase fell 20%. See when costs start rising, what changed year over year, and how to decide if Black Friday Meta ads are worth it.
Does Shipping Protection Hurt Conversion Rate? 2026 Data From Ecommerce Stores
Shipping protection looks like free revenue, but it can quietly cost you orders. See first-party store data showing a 26% drop in first-time conversion, the breakeven math, and how to offer protection without losing sales.
TikTok Ads Benchmarks for CTR, CR, and CPM – 2026 Update
Explore our latest TikTok benchmarks analysis, discover the latest advertising trends and get insights on how to create effective TikTok ads.
Facebook Ads Learning Phase: What You Need To Know [2026 Update]
Does your ad performance stabilize once you exit the learning phase? Let's look at the data and discuss everything you need to know.
First-Party Attribution for Shopify: A Complete Guide
Learn how first-party attribution helps Shopify brands understand customer journeys, compare marketing channels, and make better budget decisions.
Klaviyo Back-in-Stock for Ecommerce: Forms, Flows, and Inventory Insights
Learn how to set up Klaviyo back-in-stock forms and flows, and turn customer demand into smarter inventory decisions.
Meta Ads Incrementality: What Our Geo-Holdout Test Found
How much revenue do Meta Ads actually create? See what we learned from a geo-holdout test and first-party attribution.