Google Ads Additional Assets (Extensions)
Google Ads additional assets are additional pieces of information that you can add to your ads to provide more details about your business, products, or services. These extensions can enhance your ad and make it more informative and compelling for potential customers.
Types of Additional Assets
Additional Asset Best for eCommerce
How to Add Additional Assets in Google Ads
How to add additional assets in new ads?
If you want to add additional assets when creating a new campaign here is how you can do it.
Step 1: After providing information for bidding, campaign settings, and keywords, navigate to the ‘Ads’ section.
Step 2: Within the ‘Ads’ section, locate the ‘Asset Type’ option. Click on the asset type you want to add.
Step 3: Once you’ve chosen the asset type, look for the ‘+’ symbol. Click on it to create the additional asset.
Step 4: In the next step, you need to fill out information about the additional asset you like to include in your ads. This could involve details such as URLs, text, images, or any other relevant content.
Step 5: Once you’re satisfied with the details, find the ‘Apply’ button and click on it to confirm and add the new asset to your campaign.
How to add additional assets to existing ads?
Now, let’s see how you can add additional assets to existing campaigns or ad groups.
Step 1: Begin by navigating to the campaign or ad group where you want to add an additional asset. Within the selected campaign or ad group, locate and click on the ‘Create Asset’
Step 2: Once you’ve selected the ad set, a form will appear where you need to fill in information about the additional asset you want to create. Provide details such as URLs, text, images, or any other relevant content.
Step 3: Once you’re satisfied with the details, find the ‘Apply’ button and click on it to confirm.
No matter if you add additional assets to new or existing campaigns they will go to Google reviews. Like keywords, description, or headline the additional asset can be rejected.
Disapproved assets do not show and need to be edited and submitted for re-review.
Also, even if it’s approved adding an asset won’t guarantee that it will show with your ad all the time.
They are shown when the asset is predicted to improve your performance or your ad’s position and ad rank are high enough for assets to be shown.
How to remove additional assets from your ads?
As we mentioned before, additional assets contribute information about your business to your ads, often increasing their overall performance.
However, if you like to remove additional assets, follow the next steps:
- In your Google Ads account, click on the Campaigns icon.
- Navigate to the section menu and click on the Assets dropdown.
- Select ‘Assets.’
- Choose ‘Association’ from the ‘Table view’ drop-down menu.
- Check the box to the left of the assets you want to remove and click on ‘Edit’ in the blue bar.
- From the drop-down menu, select ‘Remove.’
Impact of Additional Assets on Ads Performance
The influence of additional assets in Google Ads presents a nuanced challenge. While there’s a general understanding that these assets can lead to a higher Click-Through Rate (CTR) and, consequently, a boosted Conversion Rate (CR), the precise impact remains elusive.
The difficulty arises from the unpredictable nature of when Google will showcase these additional assets alongside your ad.
However, there’s a strategic approach to enhance the relevance of your additional assets. Creating them at the ad account level might offer general information, such as highlighting free shipping.
Yet, the optimal strategy involves tailoring additional assets for each ad group. This tailored approach ensures a high level of relevance between the asset and the ad content.
The difficulty arises from the unpredictable nature of when Google will showcase these additional assets alongside your ad.
