Lebesgue: Customer LTV and Performance Analysis for Shopify Skip to content

Maximize Your Growth with
Customer LTV Insights

Take your marketing strategy to the next level by understanding your customer lifetime value (LTV). Discover which products, channels, and regions bring in your most loyal and profitable customers.

Key Benefits of LTV Analysis

1

Identify Your Most Valuable Customers

Discover which products and channels bring in the highest-value customers and focus your efforts where it counts.

2

Optimize Your Marketing Channels

See which marketing channels generate loyal customers, and allocate your budget smarter to maximize long-term results.

3

Tailor Strategies to Regions

Understand customer behavior by state or country, allowing you to customize marketing campaigns based on geographic performance.

4

Analyze Customer Cohorts

Track customer behavior over time with cohort analysis, grouping by week, month, or year to uncover trends in repeat vs. new customers.

5

Make Data-Driven Decisions

Leverage detailed LTV insights to refine your strategy, boost retention, and drive sustainable growth.

6

Discover High-LTV Products

Find products that attract high-LTV customers and use this insight to boost your marketing and profitability.

Unlock the full potential of your customer data today!

5000+

businesses using Lebesgue: AI CMO

One of the best if not the best Ads and marketing analytics app we have used. The way data is presented is so intuitive and more than just presenting data, the app gives us personalised recommendations, tips and fixes according to how we are performing. Moreover, Tony has been excellent at service- got to be one of the best customer service we have received from a Shopify application team.
-Lobha Deepthis
If you are trying to run a data driven enterprise this app is a must have. We were using triple whale and while it is a great tool it doesn’t provide a fraction of the actionable insights of Lebesgue. It is cleaner, easier to use, and provides better information than any of the other apps we are have used before. Just try it out for a month, you’ll be happy you did
-happy being
As a Shopify user, I have recently started using Lebesgue: Marketing & LTV app and I am extremely impressed with its capabilities. The app is an all-in-one solution for analysing my store's analytics, Facebook ads, and Google ads performance. The best thing about the app is that it not only analyses my own data but also provides insights from my competitors' data and overall marketing trends....

Pricing

Free

For small/medium store owners who want to keep track of their most important store metrics and avoid costly beginner mistakes.

$0

Track:
– Full order history
– First vs repeat orders
– COGS
– Advertising costs
Automated ad account audit
Data export
Email support

Advanced

For owners of growing stores, who want to optimize their advertising and increase customer loyalty.

$59

per month

All Free features
Cohort analysis
LTV with breakdowns & filters
Retention
Churn
Predicted revenue
Benchmarks
24/7 support

Ultimate

For owners of growing and large stores who want to stay ahead of the market trends and their competitors.

$79

per month
All Advanced features
Creative Strategist
Next Steps
Business navigator
AI copywriter
Competitor tracking
– Facebook/Google Ads
– Email marketing
– Brand awareness

Free

For small/medium store owners who want to keep track of their most important store metrics and avoid costly beginner mistakes.

$0

Track:
– Full order history
– First vs repeat orders
– COGS
– Advertising costs
Automated ad account audit
Data export
Email support

Advanced

For owners of growing stores, who want to optimize their advertising and increase customer loyalty.

$490

per year

All Free features
Cohort analysis
LTV with breakdowns & filters
Retention
Churn
Predicted revenue
Benchmarks
24/7 support

Ultimate

For owners of growing and large stores who want to stay ahead of the market trends and their competitors.

$660

per year
All Advanced features
Creative Strategist
Next Steps
Business navigator
AI copywriter
Competitor tracking
– Facebook/Google Ads
– Email marketing
– Brand awareness

Frequently Asked Questions about Customer Lifetime Value (LTV)

LTV is how much revenue a customer will generate for your store over the entire time they’re purchasing from you. It helps you see the long-term value of keeping a customer happy and engaged.

To calculate LTV, you multiply the average amount a customer spends with you by how often they make a purchase and how long they stay a customer. So, it’s a combination of average order value, purchase frequency, and customer lifespan.

Knowing your LTV helps you understand how much to invest in acquiring customers and how much you can afford to spend on ads or promotions. It helps you focus on high-value customers and build strategies to keep them around.

To improve LTV, focus on customer retention strategies like email marketing (e.g., through Klaviyo), creating loyalty programs, offering personalized recommendations, and providing exceptional customer service. Make it easy for customers to return and purchase again.

LTV is how much you earn from a customer over time, while CAC is the cost it takes to acquire that customer. If your LTV is higher than your CAC, you’re likely running a profitable store.

A good LTV varies, but generally, you’ll want it to be at least 3 times higher than your CAC to ensure you’re profitable. If you’re seeing customers return and spend more over time, you’re on the right track.

Understanding LTV helps you decide how much to invest in acquiring new customers. If your LTV is high, you might want to invest more in ads to bring in new customers. If it’s lower, you’ll focus more on retention.

You can track LTV through Shopify analytics or by integrating tools like Google Analytics or apps like Lebesgue: AI CMO, which track customer behavior and sales over time to help you measure LTV.

By grouping customers into segments like “high LTV,” “medium LTV,” and “low LTV,” you can target your marketing efforts more effectively. For example, you might run special offers for high-value customers or try to re-engage lower-value ones.

Yes, LTV varies by product type and business model. For example, subscription-based businesses often see higher LTV because customers keep coming back for regular orders, whereas one-time purchase businesses may see lower LTV but can increase it by offering upsells or repeat buying incentives.

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