Maximize Your Growth with
Customer LTV Insights
Take your marketing strategy to the next level by understanding your customer lifetime value (LTV). Discover which products, channels, and regions bring in your most loyal and profitable customers.
Key Benefits of LTV Analysis
Identify Your Most Valuable Customers
Optimize Your Marketing Channels
Tailor Strategies to Regions
Analyze Customer Cohorts
Make Data-Driven Decisions
Discover High-LTV Products
Unlock the full potential of your customer data today!
businesses using Lebesgue: AI CMO
Pricing
For small/medium store owners who want to keep track of their most important store metrics in one place and avoid costly beginner mistakes.
All-In-One Dashboard
– Revenue & Orders tracking
– First-time vs Repeat Orders
– Costs & Returns
– COGS & Profit
– Advertising Spend for All Channels
– Goal Tracking
– Custom Metrics
Weekly Report
Automated Ad Account Audit
Account and Support
– Email support
– Unlimited users
– Unlimited historical data
– Real-time data updates
– Unlimited integrations
For owners of growing stores who want to understand what drives customer loyalty and identify the channels and products that fuel growth.
All Free features
Lifetime Value Analysis
– Cohort Analysis
– Retention & Churn
– LTV Breakdown by Product
– LTV Breakdown by Channel
– LTV Breakdown by Geolocation
Product Intelligence
Stock Inventory Tracking
Custom Costs and Expenses
Marketing Benchmarks
Account and Support:
All Free features
24/7 support
For owners of growing and large stores who want to stay ahead of the market trends and their competitors.
All Advanced features
Competitors Intelligence
– Facebook Ads Preview
– Ad Publishing History
– Trending Keywords
– Email Marketing Insights
– Brand Awareness Trends
Detailed Advertising Metrics
CPM Forecast
Creative Strategist
Ad Creator
Automated Alerts & Insights
Account and support
All Advanced features
Priority support
All Ultimate features
First-Party Pixel Tracking
Attribution Models:
– Basic and Advanced Models
– Shapley Value
– Markov Chains
– Le Attribution Models
Channel and Campaign Type Insights
Enriched First-Party Customer and Conversion Data
Data Retention: 12 months of history
For small/medium store owners who want to keep track of their most important store metrics in one place and avoid costly beginner mistakes.
All-In-One Dashboard
– Revenue & Orders tracking
– First-time vs Repeat Orders
– Costs & Returns
– COGS & Profit
– Advertising Spend for All Channels
– Goal Tracking
– Custom Metrics
Weekly Report
Automated Ad Account Audit
Account and Support
– Email support
– Unlimited users
– Unlimited historical data
– Real-time data updates
– Unlimited integrations
For owners of growing stores who want to understand what drives customer loyalty and identify the channels and products that fuel growth.
All Free features
Lifetime Value Analysis
– Cohort Analysis
– Retention & Churn
– LTV Breakdown by Product
– LTV Breakdown by Channel
– LTV Breakdown by Geolocation
Product Intelligence
Stock Inventory Tracking
Custom Costs and Expenses
Marketing Benchmarks
Account and Support:
All Free features
24/7 support
For owners of growing and large stores who want to stay ahead of the market trends and their competitors.
All Advanced features
Competitors Intelligence
– Facebook Ads Preview
– Ad Publishing History
– Trending Keywords
– Email Marketing Insights
– Brand Awareness Trends
Detailed Advertising Metrics
CPM Forecast
Creative Strategist
Ad Creator
Automated Alerts & Insights
Account and support
All Advanced features
Priority support
Frequently Asked Questions about Customer Lifetime Value (LTV)
LTV is how much revenue a customer will generate for your store over the entire time they’re purchasing from you. It helps you see the long-term value of keeping a customer happy and engaged.
To calculate LTV, you multiply the average amount a customer spends with you by how often they make a purchase and how long they stay a customer. So, it’s a combination of average order value, purchase frequency, and customer lifespan.
Knowing your LTV helps you understand how much to invest in acquiring customers and how much you can afford to spend on ads or promotions. It helps you focus on high-value customers and build strategies to keep them around.
To improve LTV, focus on customer retention strategies like email marketing (e.g., through Klaviyo), creating loyalty programs, offering personalized recommendations, and providing exceptional customer service. Make it easy for customers to return and purchase again.
LTV is how much you earn from a customer over time, while CAC is the cost it takes to acquire that customer. If your LTV is higher than your CAC, you’re likely running a profitable store.
A good LTV varies, but generally, you’ll want it to be at least 3 times higher than your CAC to ensure you’re profitable. If you’re seeing customers return and spend more over time, you’re on the right track.
Understanding LTV helps you decide how much to invest in acquiring new customers. If your LTV is high, you might want to invest more in ads to bring in new customers. If it’s lower, you’ll focus more on retention.
You can track LTV through Shopify analytics or by integrating tools like Google Analytics or apps like Lebesgue: AI CMO, which track customer behavior and sales over time to help you measure LTV.
By grouping customers into segments like “high LTV,” “medium LTV,” and “low LTV,” you can target your marketing efforts more effectively. For example, you might run special offers for high-value customers or try to re-engage lower-value ones.
Yes, LTV varies by product type and business model. For example, subscription-based businesses often see higher LTV because customers keep coming back for regular orders, whereas one-time purchase businesses may see lower LTV but can increase it by offering upsells or repeat buying incentives.
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