November 2024 - Lebesgue: AI CMO Skip to content

Month: November 2024

Month: November 2024

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How to Install Google Ads Conversion Tracking on Shopify

Learn how to correctly set up conversion tracking for Google Ads and ensure your advertising campaigns are on the right track.
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How AI is Changing eCommerce Marketing

Explore the AI revolution in eCommerce marketing. From SEO optimization to gaining a competitive edge, AI is reshaping the digital landscape for eCommerce businesses.
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Performance Max campaign – Pros, cons, and benchmarks

Performance Max is a Google Ads campaign type designed to assist businesses in meeting their performance objectives. Find out more about current Performance Max camapign's benchmarks.
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Bid Cap or Cost Cap? Which One Should I Use?

Choosing the right budget cap for your Facebook campaigns can make a world of difference. Let's explore which one suits your goals and boosts your Facebook ad performance.
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Shopify Cohort Analysis

Discover how to use cohort analysis to track customer behavior and boost your store’s performance.
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Multiple Ads per Ad Set vs. One Ad per Ad Set

Ever wondered how many ads should you have in one ad set? Let's look at the a/b test results and see how your ad setup should look like.
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Mastering Multi-Channel Marketing Attribution in E-Commerce

Unlock the power of multi-channel marketing attribution to optimize your e-commerce strategy and boost conversions by understanding the impact of each marketing touchpoint.
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Facebook Benchmarks by Industry in 2024: CTR, CPM, CR, and CAC

Let's dive into the latest Facebook benchmarks by industry, giving you a detailed look at the performance metrics that are specific to your field.
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Facebook ads vs. TikTok ads

Although both platforms have a lot of interest, the most frequently asked question is: which platform is better for my business?
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Meta Ads Performance: What is happening with Facebook Advertising?

Optimize your Meta campaigns for maximum results with actionable insights and strategies for 2024!
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