Performance Max campaign – Pros, cons, and benchmarks
Performance Max is a Google Ads campaign type designed to assist businesses in meeting their performance objectives. Find out more about current Performance Max camapign's benchmarks.
Author: Lebesgue
Bid Cap or Cost Cap? Which One Should I Use?
Choosing the right budget cap for your Facebook campaigns can make a world of difference. Let's explore which one suits your goals and boosts your Facebook ad performance.
Shopify Cohort Analysis
Discover how to use cohort analysis to track customer behavior and boost your store’s performance.
Mastering Multi-Channel Marketing Attribution in E-Commerce
Unlock the power of multi-channel marketing attribution to optimize your e-commerce strategy and boost conversions by understanding the impact of each marketing touchpoint.
Meta Ads Performance: What is happening with Facebook Advertising?
Optimize your Meta campaigns for maximum results with actionable insights and strategies for 2024!
eCommerce growth strategies
Unlock powerful e-commerce growth strategies to boost sales, enhance customer loyalty, and stay ahead of the competition in 2024.
First Click vs. Last Click Attribution Model
Discover the difference between first-click and last-click attribution and find out which model is right for your business.
Can Shopify Audience Improve Your Meta Ads?
Explore how effective Shopify Audiences really is for Meta ads and discover actionable insights for optimizing your campaigns.
Google Ads Tips for Black Friday 2024
Discover key strategies for optimizing your Google Ads for Black Friday.
How to Sync Shopify Products to TikTok?
Explore the quick and easy way to sync Shopify products with TikTok.