Google Ads Tips for Black Friday 2025
Discover key strategies for optimizing your Google Ads for Black Friday.
Category: Growth
How to calculate LTV for the Shopify Store?
Discover how to use CLV for your Shopify store's growth. Learn its importance, calculation methods, and insights for subscription-based businesses.
Best Shopify Reporting Apps for Analytics in 2025
Explore best Shopify Reporting Apps to improve sales and optimize store performance.
How to Prepare Your Store for BFCM 2025
Get your store ready for this holiday season on time! Discover our top tips & tricks for crushing this Black Friday & Cyber Monday.
Best of Black Friday Facebook Ads
Optimize your Black Friday Facebook ads with key strategies to lower customer acquisition costs and boost revenue. Discover how to create compelling offers and target the right audiences.
How to Set Up the Microsoft Ads UET Tag on Shopify?
Learn how to track pageviews, purchases, and send accurate data to Microsoft for better ad performance.
The Shopify Owner’s How-To Guide to Incrementality
Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.
MER in Marketing: What It Means and Why It Matters
What is MER in marketing? Learn how it compares to ROAS and why it’s a key metric for profitable growth in eCommerce.
Using the MECLABS Formula for eCommerce Growth
Read this practical guide to using the MECLABS formula for Shopify brands to audit their store and increase sales. Actionable tips for your eCommerce success.
E-commerce Ad Strategy: AI, Privacy & Platform Tactics
Get practical insights from our Shopify webinar, including ad strategies, AI-driven creative ideas, and essential tracking benchmarks for 2025.