The Shopify Owner’s How-To Guide to Incrementality
Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.
Category: Growth
MER in Marketing: What It Means and Why It Matters
What is MER in marketing? Learn how it compares to ROAS and why it’s a key metric for profitable growth in eCommerce.
Using the MECLABS Formula for eCommerce Growth
Read this practical guide to using the MECLABS formula for Shopify brands to audit their store and increase sales. Actionable tips for your eCommerce success.
E-commerce Ad Strategy: AI, Privacy & Platform Tactics
Get practical insights from our Shopify webinar, including ad strategies, AI-driven creative ideas, and essential tracking benchmarks for 2025.
Benefits of Google Analytics 4 for eCommerce
Discover how GA4 helps e-commerce stores track customer behavior, improve marketing strategies, and drive more sales.
10 Strategies to Increase AOV for Your Shopify Store
Discover 10 effective strategies to increase your Shopify store's average order value (AOV), boost customer spending, and maximize revenue.
What Is AOV? Everything Shopify Store Owners Should Know
Discover what AOV is and why it's a crucial metric for Shopify stores. Learn how understanding AOV can help boost your store's revenue and profitability.
AI Content Strategies: Transforming Marketing Campaigns
Learn how AI-powered content strategies are reshaping marketing campaigns with data-driven insights and improved efficiency.
Best Shopify Reporting Apps for Analytics in 2025
Explore best Shopify Reporting Apps to improve sales and optimize store performance.
How AI is Changing eCommerce Marketing
Explore the AI revolution in eCommerce marketing. From SEO optimization to gaining a competitive edge, AI is reshaping the digital landscape for eCommerce businesses.