Category: Growth

Running an e-commerce brand in 2025 means dealing with more data, higher ad costs, and a lot more complexity. Between privacy updates, platform reporting gaps, and changing algorithms, understanding where your sales really come from

Unlock powerful e-commerce growth strategies to boost sales, enhance customer loyalty, and stay ahead of the competition in 2024.

Discover key strategies for optimizing your Google Ads for Black Friday.

Discover how to use CLV for your Shopify store's growth. Learn its importance, calculation methods, and insights for subscription-based businesses.

Explore best Shopify Reporting Apps to improve sales and optimize store performance.

Get your store ready for this holiday season on time! Discover our top tips & tricks for crushing this Black Friday & Cyber Monday.

Optimize your Black Friday Facebook ads with key strategies to lower customer acquisition costs and boost revenue. Discover how to create compelling offers and target the right audiences.

Learn how to track pageviews, purchases, and send accurate data to Microsoft for better ad performance.

Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.

What is MER in marketing? Learn how it compares to ROAS and why it’s a key metric for profitable growth in eCommerce.