Just a few days ago, we hosted an insightful webinar that explored how AI is changing eCommerce marketing. Today, we invite you to discover the most important changes AI is bringing to the table. Whether you prefer a quick overview or a deep dive into the details, this blog has you covered. But if you’d rather watch the webinar itself, you can do so on the link below.
In this blog post, we’ll showcase real-world examples that exemplify the transformative power of AI in these areas.
So, if you’re ready to explore how AI is changing eCommerce marketing, join us as we uncover the fascinating potential that lies within AI.
Impact of AI on eCommerce Marketing Strategies
To kick things off, let’s explore how AI, particularly, chat GTP-4, can improve your SEO strategies.
We’ll uncover the powerful capabilities of chat GTP-4, that can enhance your website’s visibility, drive organic traffic, and ultimately boost your rankings on search engine results pages.
But that’s not all. We’ll also uncover how you can use leverage the potential of chat GTP-4 to gain a competitive edge through advanced competitive intelligence. By harnessing the power of AI, you can unveil valuable insights into your competitors’ strategies, identify emerging trends, and refine your own marketing approach.
Let’s dive in!
Unveiling the transformative impact of GPT-4 on SEO
So, let’s start with the impact on SEO.
Well, SEO or Search Engine Optimization is a crucial component of any successful eCommerce business. It involves optimizing a website’s content, structure, and other elements to improve its visibility on search engine results pages. By achieving higher ranks, you can attract more organic traffic, increase your online visibility, and ultimately drive conversions and revenue.
Now, we’ll show you how we used chat GTP-4 in our SEO strategy. First, take a look at our organic traffic graph. You can see that we were struggling with ranking and increasing organic traffic.
But, after chat GTP-4 we seeing organic growth of 1000%.
So, how did we achieve such great results? Well, we turned to AI for content creation. By using AI, we saved time and could focus on other important tasks and new challenges. With the help of chat GTP-4, we’re able to write more blog posts efficiently.
It reduced the time needed for writing and editing, allowing us to create content at a faster pace. As a result, we witnessed a significant increase in organic value.
This AI tool allowed us to generate more valuable blog posts while saving precious time. The result? A significant boost in organic traffic and overall engagement on our website. What is important to note here is that all insights and data are from our research and A/B tests. Chat GTP-4 just helped us write faster.
Using Competitive Intelligence with GPT-4
Another approach to chat GPT-4 is using it for competitors’ research. What do we mean by that? Well, we know that the chat GTP-4 is great at helping you to write compelling copy.
If you find yourself struggling to write creative and high-converting ad copy, chat GTP-4 is all you need. But here’s where it gets even more exciting. If you give it some context about what your competitors are doing with their ads, the chat gives you wonders.
What’s truly remarkable is that chat GTP-4 doesn’t stop at providing copy suggestions alone. It goes above and beyond by also offering creative suggestions. In other words, it provides you with ideas not only for your ad text but also for the visual elements of your ads.
Impact of AI on eCommerce Paid Advertising
Now that we have seen how you can use AI for free, let’s explore the impact of AI on eCommerce in terms of paid advertising. In this part, we’ll talk about how AI algorithms are reshaping and optimizing paid advertising.
So, things have been changing for a while now. The change started at the beginning of 2019, but this is the year when Facebook, Google, and TikTok are leaning into AI strategies and AI targeting.
Facebook’s Smart Bidding Strategies
Facebook has its own Smart Bidding Strategies. But, a lot of e-commerce businesses are not using it. So, what you want to do is use the power of AI to discover a high-converting audience. The right strategy here is not overthinking.
Don’t do a lot of hyper-optimization and hyper-targeting. Currently, Facebook is good at finding customers for you based on data you’re sharing via the Facebook pixel.
With the Facebook pixel going through your site and product descriptions, Facebook knows your target audience.
However, we did an A/B test focused on target optimization, and the results were remarkable.
By giving Facebook the flexibility to discover and target the most promising potential customers for your eCommerce business, we witnessed a staggering 49% increase in ROAS.
When it comes to optimizing ad placement, our recommendation is to go with automatic ad placements. Attempting to predict where your customers will make their purchases can be challenging. By providing Facebook with more options for your ad placement, you allow the platform to optimize effectively.
For example, let’s say you’re reviewing your metrics and notice that the majority of your purchases occur on Instagram. It might be tempting just to optimize for Instagram. However, with this approach your CPM would be higher and CR lower.
The reasoning behind this is that by limiting your optimization to just one platform, you restrict Facebook’s ability to fully optimize your ads. When you provide Facebook with more options for ad placement, it has the opportunity to leverage its AI capabilities and make data-driven decisions.
For example, Facebook may first show ads on its own platform, knowing that customers are more likely to become familiar with your brand. Later, when those same customers encounter your ad on Instagram, they are more likely to click and convert.
Performance Max Campaign on Google
Google has been pushing Performance Max Campaigns for the last couple of months. In the graph below you can see the usage of Performance Max campaigns over time. In November 2021 almost no one was using the Performance Max, while in April of 2023, almost 35% are Performance Max Campaigns.
Again, this is one of the big rises of AI. Basically, Performance Max Campaigns are set to replace everything, from Shopping Campaigns to Search Campaigns.
One of the negative things about this is that you don’t have the control you have in the past. But, the results show that Performance Max has better performance than Shopping Campaigns.
Automated Advertising Audit
With the Automated Advertising Audit, you have access to a transparent and objective overview of your advertising performance.
Also, the Audit ensures that you are always up to date and in sync with the latest global market data, allowing you to make data-driven decisions with confidence. The best part? You receive feedback in a matter of seconds.
When you’re running ads on platforms like Facebook, Google, and TikTok, it can be challenging to figure out what’s wrong with your ads and why they’re not performing well. It often involves a time-consuming process of investigating and analyzing various factors.
But with the Automated Advertising Audit, that complexity is simplified. Our feature gives you a clear view of your ad performance across different platforms, saving you time and effort. Instead of manually searching through different interfaces and reposts, the Audit provides a consolidated overview.
Whether you’re facing issues like low conversion rates, high bounce rates, or high cart abandonment, the Automated Advertising Audit quickly analyzes your campaigns and points out potential problems, It offers practical insights and suggestions to help you make necessary adjustments and improve the effectiveness of your ads.
How to use AI for increasing profit
In the end, we’re like to share with you an inspiring success story. One of our users experienced a remarkable boost in her profit, generating an additional $100k per month, thanks to the implementation of Lebesgue AI CMO.
Lebesgue played a pivotal role in optimizing her marketing strategies and driving exceptional results. If you’re curious to learn how Parisa Wang achieved this impressive outcome step by step, we have a detailed blog post on our website that dives into her journey.
Summing Up
And that’s it! We covered how AI is changing eCommerce marketing at the moment. Incorporating AI into eCommerce growth strategies unlocks new possibilities, and enables businesses to achieve remarkable results.
Stay ahead in the competitive market by embracing AI technologies and exploring their full potential. With AI as your ally, you can drive success and thrive in the ever-changing digital world.
