Understanding Shapley Values in Marketing
Find out how Shapley values help marketers see which efforts truly make an impact. Understand your channels and make smarter decisions.
Category: Marketing Attribution
Install Reddit Pixel On Your Shopify Store
Learn how to set up the Reddit Pixel on your Shopify store to start tracking pageviews, purchases, and optimize your Reddit Ads.
Why Is a Marketing Pixel Important?
Want to improve ad performance and understand customer interactions? A marketing pixel tracks valuable data to optimize your campaigns—here’s how it works.
First-Party vs. Third-Party Data: Key Insights for Shopify Stores
Discover the difference between first-party and third-party data and why it matters for your Shopify store.
Mastering Multi-Channel Marketing Attribution in E-Commerce
Unlock the power of multi-channel marketing attribution to optimize your e-commerce strategy and boost conversions by understanding the impact of each marketing touchpoint.
First Click vs. Last Click Attribution Model
Discover the difference between first-click and last-click attribution and find out which model is right for your business.
Attribution Modeling Methods: A Comprehensive Guide
Discover how attribution models assign credit to different marketing channels and learn to choose the right model to align with your business goals and boost your marketing ROI.