Category: Facebook Ads

Meta CPMs climb sharply before Black Friday. Among the biggest Meta spenders on Lebesgue, they peaked 84% above September on the day itself. Yet cost per purchase fell 20%. See when costs start rising, what changed year over year, and how to decide if Black Friday Meta ads are worth it.

Does your ad performance stabilize once you exit the learning phase? Let's look at the data and discuss everything you need to know.

How much revenue do Meta Ads actually create? See what we learned from a geo-holdout test and first-party attribution.

Compare 2026 Meta Ads benchmarks for CAC, ROAS, CTR, CPC, CPM, and conversion rates across industries and AOV ranges. See how your Meta Ads performance compares to similar ecommerce businesses.

Explore the world of Facebook Ads CPM by country and uncover the factors that shape advertising costs.

Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.

Wondering which Facebook ad placements deliver the best results? Follow our guide to learn why we always recommend using automatic placements.

Ever wondered which is the best-performing prospecting audience to show your ads to?

Discover how to create Facebook retargeting ads that convert.