Facebook Ads: Strategies & Insights | Lebesgue: AI CMO Blog
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Category: Facebook Ads

Get data-driven strategies to improve your Facebook Ads performance and scale your e-commerce business profitably.

Category: Facebook Ads

How to Create Converting Ad Creatives for Your Meta Ads

Want better results from your Meta ads? This guide shows you how to create ad creatives that actually convert — with the right strategy for visuals, copy, and audience.
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Facebook Benchmarks by Industry in 2025: CTR, CPM, CR, and CAC

Let's dive into the latest Facebook benchmarks by industry, giving you a detailed look at the performance metrics that are specific to your field.
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Optimizing Facebook Ads CPM in Different Countries

Explore the world of Facebook Ads CPM by country and uncover the factors that shape advertising costs.
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Multiple Ads per Ad Set vs. One Ad per Ad Set

Ever wondered how many ads should you have in one ad set? Let's look at the a/b test results and see how your ad setup should look like.
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Broad Targeting Beats Lookalikes: The Future of Facebook Audience Targeting

Choosing the right targeting method can make a big difference in the success of your campaigns. Let's find out the performance of different audience targeting.
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Facebook Detailed Targeting – 2025 Update

Explore the latest updates in detailed targeting and alternative strategies in Facebook targeting for 2024.
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Step-by-Step Guide to Setting Up Your Meta Carousel Retargeting Ad

Learn how to set up Carousel Retargeting Ads for your Shopify store to re-engage visitors and boost sales with a step-by-step guide.
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Facebook Carousel Ads for Increased Conversions

Discover the transformative power of Facebook ads carousel benchmarks and performance in our blog post.
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Advantage Budget Optimization or Ad Set Budget Optimization?

When using Facebook Ads, you have two budget allocation options: CBO and ABO. Find out which one is best for your business.
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Facebook ads vs. TikTok ads

Although both platforms have a lot of interest, the most frequently asked question is: which platform is better for my business?
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