Month: September 2024

Discover how attribution models assign credit to different marketing channels and learn to choose the right model to align with your business goals and boost your marketing ROI.

In this blog post, we'll take a closer look at the Smart Performance Campaign and explain everything you need to know to get started with TikTok advertising.

Discover how to optimize your Facebook ad format and find out if the flexible ad format is the best choice for your campaigns.

In this blog post, we explore the differences between GA4 and GTM, clarify their distinct roles, and address whether GA4 could replace GTM.

Explore the key differences between Facebook and Instagram ads to determine which platform and placement can drive the best results for your business.

Discover the best TikTok video editors in our picks—your shortcut to creating content and ads at a superior level.