September 2024 - Lebesgue: AI CMO Skip to content

Month: September 2024

Month: September 2024

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Attribution Modeling Methods: A Comprehensive Guide

Attribution modeling assigns credit to marketing touchpoints to understand their impact on conversions.
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Flexible Ad Format: A Practical Guide to Better Advertising

Discover how to optimize your Facebook ad format and find out if the flexible ad format is the best choice for your campaigns.
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GA4 or GTM? What is the Difference?

In this blog post, we explore the differences between GA4 and GTM, clarify their distinct roles, and address whether GA4 could replace GTM.
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Optimizing Facebook Ads CPM in Different Countries

Explore the world of Facebook Ads CPM by country and uncover the factors that shape advertising costs.
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Facebook ads vs. TikTok ads

Although both platforms have a lot of interest, the most frequently asked question is: which platform is better for my business?
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Multiple Ads per Ad Set vs. One Ad per Ad Set

Ever wondered how many ads should you have in one ad set? Let's look at the a/b test results and see how your ad setup should look like.
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Facebook Ads Learning Phase: What You Need To Know [2024 Update]

Does your ad performance stabilize once you exit the learning phase? Let's look at the data and discuss everything you need to know.
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Facebook vs. Instagram Ads

Explore the key differences between Facebook and Instagram ads to determine which platform and placement can drive the best results for your business.
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TikTok Ads Benchmarks for CTR, CR, and CPM – 2024 Update

Explore our latest TikTok benchmarks analysis, discover the latest advertising trends and get insights on how to create effective TikTok ads.
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The Best TikTok Video Editors in 2024

Discover the best TikTok video editors in our picks—your shortcut to creating content and ads at a superior level.
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