Month: September 2024

Attribution modeling assigns credit to marketing touchpoints to understand their impact on conversions.

Discover how to optimize your Facebook ad format and find out if the flexible ad format is the best choice for your campaigns.

In this blog post, we explore the differences between GA4 and GTM, clarify their distinct roles, and address whether GA4 could replace GTM.

Explore the world of Facebook Ads CPM by country and uncover the factors that shape advertising costs.

Although both platforms have a lot of interest, the most frequently asked question is: which platform is better for my business?

Ever wondered how many ads should you have in one ad set? Let's look at the a/b test results and see how your ad setup should look like.

Does your ad performance stabilize once you exit the learning phase? Let's look at the data and discuss everything you need to know.

Explore the key differences between Facebook and Instagram ads to determine which platform and placement can drive the best results for your business.

Explore our latest TikTok benchmarks analysis, discover the latest advertising trends and get insights on how to create effective TikTok ads.

Discover the best TikTok video editors in our picks—your shortcut to creating content and ads at a superior level.