Today, we’ll walk you through the Lebesgue: AI CMO, showing you how to use each feature effectively and uncover actionable tips to maximize your growth.
We want to help you unlock the full potential of your business by making the most of all the powerful features available in our app. Whether it’s optimizing your ad campaigns, tracking your competitors, or gaining insights into your product performance, Lebesgue: AI CMO is here to guide you every step of the way.
Let’s dive in and explore how Lebesgue can take your business to the next level!
Connect your data sources for growth opportunities
The first step is to connect your data sources to unlock all the features that Lebesgue: AI CMO offers. Integrating platforms like Shopify/Woocommerce, Meta Ads, Google Ads, TikTok Ads, Klaviyo, Google Analytics, Amazon Ads and more Lebesgue can access the key data points from your business.
With all sources connected, Lebesgue analyzes your performance across channels, providing detailed insights into your advertising, email campaigns, and product trends. This enables the app to uncover growth opportunities, identify areas for optimization, and deliver actionable recommendations tailored to your business.
Connecting your sources ensures you’re getting the most out of Lebesgue, empowering you to make data-driven decisions and scale your business effectively.
Improve your advertising strategy
When you connect your advertising data sources, we start by running an automated audit of your Meta, Google, and TikTok accounts. This audit checks whether your accounts and ads are optimized according to industry best practices. It’s the first step in identifying areas where your ad performance can improve.
Read more about how to use the Advertising Audit feature.
With the advertising features in Lebesgue: AI CMO, you gain access to powerful features that help you improve your ad performance and grow your business:
Advertising Analytics: Dive into detailed metrics like spend, return on ad spend (ROAS), cost per acquisition (CPA), and more. These insights help you identify what’s working and what’s not, so you can allocate your budget effectively and maximize your returns.
Benchmarks: Compare your ad performance to industry standards and see how your campaigns stack up against competitors. This helps you pinpoint areas for improvement and stay ahead in your market, giving your business a competitive edge.
Forecasts: Get predictive insights into future ad performance based on your historical data. This helps you plan budgets more effectively, set realistic goals, and reduce the risk of overspending, ensuring sustainable growth for your business.
By leveraging these features, you can make smarter decisions, improve your advertising efficiency, and drive better results to fuel your business growth.
Read more about how to use the Benchmark feature.
Get creative strategy feedback
With the advertising features in Lebesgue: AI CMO, you don’t just get an overview of your campaign performance and market data—you also gain access to the Creative Strategy feature.
The budget split optimizer analyzes how your advertising budget is allocated and compares it to industry best practices. It identifies whether your budget is distributed effectively and provides actionable insights to help you optimize it for better performance.
In this part of Lebesgue: AI CMO, you can also receive detailed feedback on your ad creatives.
Here’s how it works:
- It analyzes your historical data to identify your best-performing ads.
- It compares this with your competitors’ most successful and long-running ads.
- Based on these insights, it provides specific feedback on what’s working in your creatives, how your competitors are communicating their message, and what improvements you can make to achieve even better results.
Read more about how to use the Creative Strategy feature.
Track competitors’ ads and email strategies
Let’s now talk about your competitors.
Competitor Intelligence in Lebesgue: AI CMO helps you track your competitors’ growth and brand awareness in real-time.
We analyze your competitors’ Meta ads, giving you access to all active and past ads. This is the only place where you can view the complete history of your competitors’ ads, allowing you to identify trends, strategies, and opportunities. Additionally, you can see the keywords your competitors are bidding on, providing insight into their advertising strategy and helping you optimize your own campaigns.
Read more about how to use the Competitor Intelligence feature.
But that’s not all. With Lebesgue, you also gain access to your competitors’ email strategy.
You can track how often they’re sending emails, which days they’re sending them, and get a closer look at the content they’re delivering. You’ll even see the subject lines and preview text of their emails, allowing you to refine your own email marketing strategy based on what’s working in your industry.
This comprehensive view of your competitors’ advertising and email strategies gives you the upper hand in staying competitive and optimizing your own growth.
Drive growth with actionable data
To unlock growth in your business, start by gaining a deeper understanding of your products and inventory. With Store Insights in Lebesgue: AI CMO, you can use data to uncover hidden opportunities and optimize your stock management. Here’s how you can use these tools together to drive smarter decisions.
Step 1: Discover hidden gems with Product Intelligence
Start by diving into Product Intelligence to identify both your best sellers and any overlooked products that may have strong sales potential. Here, you’ll uncover products that are frequently purchased but might not be getting the visibility they deserve. By increasing the visibility of these “hidden gems,” you can maximize their sales potential.
Step 2: Optimize Stock Inventory
Next, connect your product visibility data with Stock Inventory insights.
As you identify high-potential products, track their stock levels, and get alerts on when your inventory is at risk of running low. Our visual alerts will notify you when it’s time to restock, ensuring you avoid stockouts and keep your top products available.
Step 3: Take action with Next Steps
After reviewing your product visibility and inventory, use Next Steps to get a clear action plan for improving your store’s performance.
This feature will prioritize tasks and highlight growth opportunities based on your current data, giving you a roadmap to take your business forward.
Maximize marketing ROI with Le-Pixel’s attribution insights
Le-Pixel, part of Lebesgue: AI CMO, provides powerful insights into user behavior and the customer journey on your website.
By tracking key metrics like the average time to convert, the number of touchpoints, and session counts, Le-Pixel helps you understand the typical path users take before making a purchase. It also enables you to compare how different attribution models assign credit to your marketing channels and campaigns, giving you a clear picture of which strategies are driving results.
One of Le-Pixel’s key features is the campaign overlap visualization, which highlights how customers engage with multiple campaigns before converting.
Using an Upset chart, it shows the synergy between campaigns, helping you identify opportunities for combined strategies. Additionally, the customer journey visualization tracks the exact sequence of channels and campaigns users interact with, providing insights into the most effective touchpoints.
By understanding these patterns, you can optimize your marketing efforts and increase conversion rates, ensuring your strategies are always aligned with customer behavior.
Understand customer value with LTV analysis
Let’s now explain the analytical part of the Lebesgue: AI CMO.
Understanding Customer Lifetime Value (LTV) is essential for growing your business sustainably.
Knowing your LTV helps you focus on retaining high-value customers and refining your marketing strategies for long-term success.
In Lebesgue, you can track LTV, along with key metrics like retention, churn, and short-term analysis, to gain deeper insights into your customer base.
Lebesgue also offers powerful cohort analysis, allowing you to segment your customers based on shared behaviors or characteristics. With this, you can see how different groups of customers perform over time.
Additionally, you get a detailed LTV breakdown by country, state, marketing channel, discount code, and product, enabling you to identify where your most valuable customers are coming from and which marketing strategies are working best.
This comprehensive data helps you refine your approach and maximize your long-term ROI.
All your metrics in one place
And the last feature to cover is the Business Report.
The Business Report in Lebesgue brings all your key metrics together in one place, providing a comprehensive overview of your business performance across all connected sources. This makes it easier to analyze your numbers and spot trends quickly. Whether it’s sales data, ad performance, or customer insights, you’ll have everything at your fingertips.
To help you stay on track, the app will highlight changes in your metrics using a color-coded system. Red indicates a decline, signaling areas that need attention, while blue shows where things are improving. This visual approach helps you identify growth opportunities and potential issues at a glance.
Moreover, the Business Report allows you to set specific business goals and track your progress toward them. With this feature, you can see how well your efforts are aligning with your objectives, helping you stay focused on the right strategies for growth.
How Lebesgue can help you to grow your store?
Lebesgue: AI CMO can be a game-changer for e-commerce businesses by offering a comprehensive suite of features that drive growth across multiple areas. Here’s how it helps:
Optimize advertising: Lebesgue provides actionable insights into your ad campaigns across Meta, Google, and TikTok, ensuring they’re aligned with industry best practices. With real-time feedback on budget optimization and creative strategies, you can fine-tune your approach, reducing ad spend and increasing conversions.
Monitor competitors: By tracking your competitors’ advertising strategies, email campaigns, and keywords, you can uncover opportunities to stay ahead in the market. Lebesgue gives you exclusive access to historical ads, competitor email strategies, and performance data, allowing you to adapt and refine your approach.
Maximize product performance: The Product Intelligence and Stock Inventory features let you analyze product performance, identify hidden gems, and prevent stockouts. With insights into your best sellers and products that need more visibility, you can optimize your inventory, pricing, and sales strategies.
Understand customer behavior: With LTV and Retention data, you can track how well your marketing efforts are fostering customer loyalty. The Cohort Analysis feature breaks down your customer groups to reveal trends and behaviors, so you can focus on high-value customers and boost retention.
Comprehensive business insights: The Business Report feature puts all your critical data in one place, enabling you to easily track progress against your goals. It visually highlights key trends, such as drops in performance or areas of improvement, allowing for quick adjustments to stay on track.
By integrating all these features, Lebesgue gives you a 360-degree view of your e-commerce business, helping you make smarter decisions, identify growth opportunities, and ultimately drive sales and revenue growth.
