Why You Shouldn’t Pin Headlines & Descriptions in Google Ads
Are you pinning your headlines in Google Ads? Let's explore the best practices for creating responsive search ads.
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Featured Posts
Optimize Google Performance Max Campaigns for e-Commerce
Discover six proven ways eCommerce brands can optimize Google Performance Max campaigns to reduce wasted spend and boost customer acquisition.
Flexible Ad Format: A Practical Guide to Better Advertising
Discover how to optimize your Facebook ad format and find out if the flexible ad format is the best choice for your campaigns.
How to Prepare Your Store for BFCM 2025
Get your store ready for this holiday season on time! Discover our top tips & tricks for crushing this Black Friday & Cyber Monday.
Best of Black Friday Facebook Ads
Optimize your Black Friday Facebook ads with key strategies to lower customer acquisition costs and boost revenue. Discover how to create compelling offers and target the right audiences.
Google Ads CPC Benchmarks: 2025 Insights for eCommerce
Explore the newest CPC benchmarks for all types of Google Ads campaigns.
Performance Max campaign – Pros, cons, and benchmarks
Performance Max is a Google Ads campaign type designed to assist businesses in meeting their performance objectives. Find out more about current Performance Max camapign's benchmarks.
How to Set Up the Microsoft Ads UET Tag on Shopify?
Learn how to track pageviews, purchases, and send accurate data to Microsoft for better ad performance.
It’s Here! Your New & Improved Lebesgue Business Report is LIVE!
Your Lebesgue Business Report just got an upgrade! All key metrics now align with Shopify standards for ultimate clarity and easier decision-making. Explore the changes in your account.
Coming Soon: Your Lebesgue Business Report is Getting an Upgrade!
Your Lebesgue Business Report is getting an upgrade! Soon, all key metrics will align with Shopify standards for ultimate clarity and easier decision-making. Discover the benefits and what's new.
The Shopify Owner’s How-To Guide to Incrementality
Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.
Advantage Budget Optimization or Ad Set Budget Optimization?
When using Facebook Ads, you have two budget allocation options: CBO and ABO. Find out which one is best for your business.