Flexible Ad Format: A Practical Guide to Better Advertising
Discover how to optimize your Facebook ad format and find out if the flexible ad format is the best choice for your campaigns.
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Featured Posts
Google Ads Tips for Black Friday 2025
Discover key strategies for optimizing your Google Ads for Black Friday.
How to calculate LTV for the Shopify Store?
Discover how to use CLV for your Shopify store's growth. Learn its importance, calculation methods, and insights for subscription-based businesses.
Google Ads CPC Benchmarks: 2025 Insights for eCommerce
Explore the newest CPC benchmarks for all types of Google Ads campaigns.
Performance Max campaign – Pros, cons, and benchmarks
Performance Max is a Google Ads campaign type designed to assist businesses in meeting their performance objectives. Find out more about current Performance Max camapign's benchmarks.
How to Set Up the Microsoft Ads UET Tag on Shopify?
Learn how to track pageviews, purchases, and send accurate data to Microsoft for better ad performance.
It’s Here! Your New & Improved Lebesgue Business Report is LIVE!
Your Lebesgue Business Report just got an upgrade! All key metrics now align with Shopify standards for ultimate clarity and easier decision-making. Explore the changes in your account.
Coming Soon: Your Lebesgue Business Report is Getting an Upgrade!
Your Lebesgue Business Report is getting an upgrade! Soon, all key metrics will align with Shopify standards for ultimate clarity and easier decision-making. Discover the benefits and what's new.
The Shopify Owner’s How-To Guide to Incrementality
Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.
Advantage Budget Optimization or Ad Set Budget Optimization?
When using Facebook Ads, you have two budget allocation options: CBO and ABO. Find out which one is best for your business.
Reach and Frequency (Reservation): Meta Buying Type
Reach and Frequency lets you plan Meta ads with fixed costs and guaranteed reach. This post explains when to use it and how to get the most out of it.
MER in Marketing: What It Means and Why It Matters
What is MER in marketing? Learn how it compares to ROAS and why it’s a key metric for profitable growth in eCommerce.