Marketing AI agents are becoming a core part of how modern businesses operate — helping teams analyze data, generate ideas, and make faster decisions. But as new agents appear almost daily, their true value depends on how deeply they understand your business context.
Many tools can summarize data or suggest optimizations, but few can explain why your marketing performance changes and what to do next. That’s where Henri AI stands out.
Henri isn’t a general-purpose chatbot. It’s a business performance intelligence system built specifically for e-commerce teams who need clarity — not dashboards full of disconnected metrics. By connecting your ads, emails, discounts, and inventory data, Henri identifies what changed, why it happened, and how to grow faster.
In this post, we’ll explore how marketing AI agents can help your business grow when used correctly — and how Henri AI takes that one step further by turning raw data into clear, actionable insight.
What Are Marketing AI Agents?
At their core, marketing AI agents are specialized systems designed to perform distinct marketing functions — from analyzing data and writing ad copy to optimizing creative performance or audience targeting. Unlike traditional automation tools that follow fixed rules, AI agents learn from data and adapt their recommendations over time.
Used correctly, they can save hours of manual analysis, surface insights hidden in complex datasets, and help teams make more confident decisions. But their effectiveness depends on two things:
- The quality of the data they access.
- How well they’re trained to interpret that data within your unique business context.
Many AI agents rely on general models trained on public information. While they can provide generic advice, they often miss the nuances of your brand, products, and customers — which is exactly where Henri AI takes a different approach.
From General AI Agents to Henri AI
While most marketing AI agents focus on single metrics or isolated channels, Henri is built to understand how all parts of your marketing work together. It doesn’t just report performance — it explains how changes in one area, like inventory or discounts, affect results across ads, email, and overall revenue.
By connecting these dots, Henri turns disconnected data into clear, actionable insight — helping you see why performance changed and what to do next.
What Henri AI Is
Henri is Lebesgue’s business performance intelligence agent — an AI agent trained directly on your connected marketing and e-commerce data. Its purpose is to help you see how every element of your business interacts, so you can identify growth opportunities faster and make decisions backed by evidence, not intuition.
Unlike general analytics dashboards, Henri works conversationally. You can ask it questions in plain language — like “Why did our ROAS drop this week?” or “Which products drove the most profit last month?” — and it will return a clear explanation with visual context.
Henri continuously monitors your data, detecting changes as campaigns evolve or market conditions shift. When performance spikes or declines, it identifies the underlying causes and points you toward the next best action — whether that’s refreshing creatives, adjusting pricing, or reallocating spend.
In short, Henri acts as your always-on analyst: fast, accurate, and built to understand your business the way you do.
How Henri AI Connects Your Data
Accurate insights start with connected data. Henri brings together information from every major platform you use — advertising, email, e-commerce, and creative performance — and analyzes how these layers influence one another.
For most teams, data lives in separate dashboards: ad metrics in Meta or Google, product data in Shopify, and campaign performance in Klaviyo. Henri removes that fragmentation. By combining these sources, it builds a complete picture of how your marketing ecosystem actually behaves.
For example, if a top-selling product runs out of stock, Henri can trace how that single event affects your marketing chain — from lower click-through rates in ads, to weaker email engagement, to a drop in overall revenue. That level of context allows you to identify the real cause of performance changes instead of reacting to surface-level metrics.
Henri connects data from:
- Advertising platforms: Meta, Google, and TikTok
- Email and CRM systems: Klaviyo and similar tools
- E-commerce: product performance, pricing, and inventory status
- Discounts and promotions: campaign timing and usage impact
- Creative performance: engagement by ad type, hook, or visual concept
This connected view transforms raw metrics into relationships — showing not just what happened, but how and why it happened across your entire marketing operation.
What Henri AI Helps You Do
Henri’s strength lies in how it interprets connected data. Instead of showing you rows of metrics, it reveals the relationships between them — helping you see what’s driving performance and where to focus next.
Here’s how teams use Henri every day:
| Capability | What It Means for You |
|---|---|
| Spot performance shifts early | Henri keeps an eye on key metrics like revenue, ROAS, and profitability. When something changes — up or down — it shows you what happened and why. |
| Find the real connections | It uncovers patterns across your marketing. You can see, for example, how a discount campaign increased first-time buyers but lowered margins, or how new ad creatives improved click-through rate and repeat revenue. |
| Compare campaigns and decisions | Whether you’re testing offers or adjusting budgets, Henri helps you see which changes actually moved the numbers that matter. |
| See trends at a glance | Henri visualizes your performance in clear, time-based charts, making it easy to spot spikes, slowdowns, and seasonal shifts. |
| Get plain-language explanations | Every insight comes with context — no jargon, no reports to decode. Henri explains findings in everyday language so your whole team can understand what’s happening and take action quickly. |
In short, Henri gives you the full story behind your numbers — not just what changed, but why it changed and what to do next.
When to Use Henri AI
Henri is designed to support every stage of your decision-making process — from diagnosing performance shifts to validating the impact of your changes. Think of it as your always-on performance analyst that gives context before you act, and confirmation after you do.
You’ll get the most value from Henri in these key moments:
1. When performance changes but you don’t know why
If revenue drops, ROAS declines, or costs rise without an obvious cause, Henri connects the dots across your marketing and product data. It can show, for example, that a stockout in a top-performing product led to lower ad engagement, reduced website sessions, and a temporary revenue dip.
2. When channels deliver inconsistent results
Marketing platforms rarely move in sync. Henri helps you understand whether performance differences come from budget allocation, audience fatigue, or variations in product availability. It identifies which channels drive new customer acquisition, which support repeat revenue, and where inefficiencies are hiding.
3. When campaigns or creatives lose traction
Declining CTRs or rising CPMs often signal creative fatigue. Henri can confirm whether this is the case and measure the effect on conversions or revenue. Once you know the cause, you can hand off to Creative Frida or Headline Hook Generator to refresh visuals and messaging.
4. When promotions or discounts distort results
Not all revenue growth is good growth. Henri evaluates how discounting impacts both short-term sales and long-term profitability — highlighting whether promotions attracted new customers, cannibalized repeat purchases, or cut too deeply into margins.
5. When inventory, pricing, or seasonality changes
Operational shifts like new product launches, price updates, or stockouts can cascade across marketing performance. Henri helps you visualize these effects and understand how supply-side changes influence ad results, conversion rates, and overall profit.
6. When reporting or planning
Before monthly reviews, strategy sessions, or investor updates, Henri can prepare clear summaries that show what changed, why it happened, and what to focus on next. The insights are written in plain language — easy to share with your team.
How to Ask Henri AI the Right Questions
Once you know when to use Henri, the next step is learning how to ask the right questions.
Henri works conversationally — you don’t need formulas or commands, just context. The more specific you are about your time range, data sources, or goal, the more precise your insights will be.
Let’s look at a few ways you can prompt Henri effectively.
Performance Analysis
When you notice a change in your numbers but aren’t sure what caused it, try something like:
“Analyze how our store performed over the last 30 days compared to the same period last year.
Include product performance, discounts, Facebook, Google, and email data. Identify key factors behind changes in repeat revenue.”
This type of prompt helps Henri connect your marketing results to what’s happening across your store — not just one channel.
You can also use Henri to prepare strategic summaries:
“Summarize our Q3 performance versus Q2. Highlight which channels drove growth, which products lost traction, and how our discount strategy affected margins.”
A simple way to turn complex analytics into clear updates your team can actually discuss.
Creative & Channel Insights
When ad performance fluctuates or you’re testing new messaging, ask:
“Review our Facebook ad creatives from the past 14 days.
Explain which awareness stage each targets, why some outperform others, and suggest where to reallocate budget.”
Henri will identify creative fatigue, emotional appeal, or structural issues — and point you toward which agent to use next for improvement.
For broader channel decisions:
“Compare performance between Facebook and Google Ads over the last 30 days.
Show which channel contributes most to new-customer acquisition versus repeat purchases.”
This helps you align ad budgets with actual business outcomes.
Retention & Promotion Analysis
Henri can also help you understand retention marketing and promotions in context.
“Analyze the correlation between email-campaign spikes and repeat-purchase revenue over the past 90 days.”
You’ll see whether your retention strategy is strengthening customer value or just adding volume. Or before planning your next sale:
“Evaluate how our recent discount campaigns influenced revenue and profit.
Include effects on first-time and repeat customers, and show if discounts changed ad efficiency.”
Henri connects promotions to long-term outcomes — not just short-term revenue.
Growth & Forecasting
Finally, when you’re planning ahead, use Henri to identify momentum and opportunities:
“Identify growth opportunities for the next 30 days based on recent data.
Highlight channels or campaigns with momentum and those holding us back.”
Or for deeper efficiency reviews:
“Break down profit contribution by channel and campaign for the past 60 days.
Include CAC, ROAS, and contribution margin correlations.”
Henri’s correlation analysis can reveal where your marketing spend truly creates profit.
Always include three things in your prompt: a timeframe, the data sources you want considered, and your goal. This gives Henri enough context to explain not just what changed, but why it happened and what to do next.
Bringing It All Together
AI agents can only be as smart as the data and context they understand — and that’s exactly where Henri stands apart.
Instead of giving you generic analytics summaries, Henri learns from your actual business data to explain why performance changes and what to do next. It helps you connect marketing activity to business outcomes, make faster decisions, and validate your results with confidence.
By starting each workflow with Henri, you’re not just looking at metrics — you’re seeing the cause and effect behind them. And once you know the why, every next action — whether refreshing ads, refining landing pages, or adjusting discounts — becomes smarter and more strategic.
If you’re ready to move beyond dashboards and start understanding the story behind your numbers, Henri is already built to help.
Frequently Asked Questions about Henri AI
Most AI agents summarize data or generate reports. Henri goes a step further — it connects your marketing, product, and sales data to show why performance changed and what actions to take next. It’s built specifically for e-commerce, so the insights are contextual, not generic.
Not at all. Henri understands natural language. You can ask questions like “Why did our ROAS drop last week?” or “Which products drove the most repeat revenue in September?” — and it will respond with a clear explanation and visual breakdown.
Henri refreshes insights continuously, pulling from your connected platforms (Meta, Google, Klaviyo, Shopify, etc.). That means when campaigns, inventory, or customer behavior changes, your analysis updates automatically.
Henri doesn’t replace people — it gives them better visibility. It automates the time-consuming part of data interpretation, so your team can focus on strategy and creative work instead of manual reporting.
Yes. Henri is the analytical foundation for all other agents. Once it identifies the issue — such as creative fatigue or conversion friction — you can launch specialized agents like Creative Frida, Objection Hunter, or Thinking ICP to act on those insights.
Your data stays within your Lebesgue account and is processed using enterprise-grade encryption. Henri only analyzes the data you choose to connect — nothing is shared externally or used for training outside your workspace.
