Optimize Your Marketing Budget with Lebesgue MMM
Use data-driven modeling to maximize revenue and ROAS.
Lebesgue’s Marketing Mix Modeling (MMM) for e-commerce shows you how each channel impacts your store results and where your next growth opportunities lie. Get clear budget allocation plans, channel saturation insights, and model confidence scores—all in one tailored report.
How It Works
Link all your marketing channels inside the Lebesgue app. For even greater accuracy, add Le Pixel to capture first-party tracking data.
Set your primary goal—whether it’s maximizing total revenue or boosting first-time buyers. We’ll train your MMM model on your data and deliver results in about a week.
Get a detailed weekly PDF report with budget redistribution recommendations and revenue forecasts, channel saturation insights, and a model performance score—everything you need to make smarter, data-driven investment decisions.
How Lebesgue MMM helps you get superior ad results
We built Le MMM to answer two simple questions: where should you spend your money, and what will you get back? Lebesgue MMM uses best-in-class modeling to give you transparent, data-driven insights into campaign performance, helping you focus resources where they matter most.
Smarter Budget Allocation
See exactly where your marketing dollars deliver the highest impact. Lebesgue MMM helps you reallocate spend across channels to maximize returns and avoid wasted budget.
Channel Saturation Insights
Understand how far each channel can take you. Identify where there’s still room to grow—and where additional spend won’t bring meaningful results.
Revenue Optimization
Focus on the strategies that truly drive growth. Whether your goal is higher overall revenue or more first-time buyers, MMM provides data-backed guidance to reach it faster.
FORECAST WITH CONFIDENCE
Plan ahead with reliable projections. Lebesgue MMM shows how future budget changes may impact performance, helping you make informed, risk-aware decisions.
REAL EXPERT SUPPORT
You’re not on your own. Our team provides expert guidance to help you understand your results and apply recommendations—without needing constant hand-holding.
Shopify brands trust Lebesgue to enhance their marketing.
Join them and start making better marketing decisions.
Very happy with Lebesgue. The team has been a pleasure to work with and the platform itself has saved us a ton of time and makes it easy to analyzed the business and cross-channel performance.
Lebesgue has completely transformed our PPC strategy — in ways we didn’t even know were possible. Before working with them, we thought we had a solid handle on paid ads. But their statistical expertise, data-driven precision, and strategic insight took everything to another level.
The Lebesgue team is on top of their game! They have helped us make a lot of decisions regarding our overall marketing strategy that has resulted in a higher ROI.
Start spending where it counts
Master your channel budget mix with Lebesgue MMM
You provide honest feedback and testimonials as you use Lebesgue MMM. We give you free access and exclusive help from our modeling team.
Frequently Asked Questions about Lebesgue MMM
Marketing Mix Modeling is a statistical method that measures how each of your marketing channels contributes to revenue. Instead of relying on last-click attribution, MMM looks at the bigger picture of your marketing spend and shows you the best way to redistribute your budget for maximum results.
Lebesgue MMM is built for Lebesgue users— Shopify and WooCommerce brands already using our platform to track and optimize their marketing. It’s especially useful for businesses that advertise across multiple channels and want to scale revenue or increase first-time buyers more efficiently.
MMM works best when you’re investing consistently across channels. While there’s no strict minimum, we typically recommend at least $5000 per month in ad spend to generate meaningful insights.
All major advertising channels including Google, Facebook, Instagram, TikTok, Microsoft Ads, Pinterest, Klaviyo.
If you already have these channels connected in the Lebesgue app, there’s no extra setup required.
It’s simple – you only need the Lebesgue app. Our model works using the core data you likely already have connected to Lebesgue: revenue, ad spend and conversion data. To get a solid reading, we recommend having at least three months of history.
If you have Le Pixel installed, we also use your 1st party tracking data to get even more precise projections.
It means you get to use our most powerful new feature before anyone else, for free. In exchange for your feedback, you also get direct, hands-on support from our expert modeling team.
Le Pixel’s attribution models quantify each channel’s contribution at the user/touchpoint level, giving precise, near-term insight into what’s driving results.
MMM looks at aggregated spend and outcomes over time to estimate incremental impact and diminishing returns, then translates those insights into an actionable budget reallocation plan with forecasts and confidence ranges.
Used together, they’re strongest: Le Pixel provides high-resolution attribution signals and first-party data, while MMM converts the bigger-picture patterns into clear, channel-level budget recommendations.
Once you’re onboarded and your accounts are connected, our model needs a bit of time to learn from your data. You can typically expect to see your first complete marketing mix plan within one week.
You’ll get a detailed PDF report updated weekly including:
Budget redistribution recommendations with revenue forecasts – see exactly how shifting spend impacts future performance.
Channel saturation insights – understand how much additional revenue each channel can generate and where diminishing returns begin.
Model confidence score – a transparent measure of reliability, so you know how much trust to place in the results.
This report gives you clear, actionable guidance tailored to your business, making it easier to plan and optimize with confidence.
During the beta, MMM is completely free for early access users. In return, we ask for your feedback so we can improve the feature and shape it around your needs.
No model can predict the future with 100% certainty, but MMM provides statistically grounded results with confidence intervals. This allows you to plan and forecast with clarity while understanding the range of possible outcomes.