Author: Lebesgue

Discover how attribution models assign credit to different marketing channels and learn to choose the right model to align with your business goals and boost your marketing ROI.

In this blog post, we'll take a closer look at the Smart Performance Campaign and explain everything you need to know to get started with TikTok advertising.

In this blog post, we explore the differences between GA4 and GTM, clarify their distinct roles, and address whether GA4 could replace GTM.

Explore the key differences between Facebook and Instagram ads to determine which platform and placement can drive the best results for your business.

Discover the best TikTok video editors in our picks—your shortcut to creating content and ads at a superior level.

Discover how Meta Advantage uses AI to optimize your ad campaigns, improving performance and maximizing each ad impression.

Discover the best practices for creative testing, audience targeting, and more to ensure your Facebook ad campaigns deliver the best possible outcomes.

In this blog post, we'll explore the essential factors to consider when double-checking Facebook ads agencies.

Explore the importance of having a customer list on your Google Ads account and learn how to create one.

Check out our guide to identify and address common issues that may be affecting your CR. Take action to boost your sales and enhance the shopping experience for your customers.