Author: Lebesgue

Get your store ready for this holiday season on time! Discover our top tips & tricks for crushing this Black Friday & Cyber Monday.

Optimize your Black Friday Facebook ads with key strategies to lower customer acquisition costs and boost revenue. Discover how to create compelling offers and target the right audiences.

Explore the newest CPC benchmarks for all types of Google Ads campaigns.

Performance Max is a Google Ads campaign type designed to assist businesses in meeting their performance objectives. Find out more about current Performance Max camapign's benchmarks.

Learn how to track pageviews, purchases, and send accurate data to Microsoft for better ad performance.

Your Lebesgue Business Report just got an upgrade! All key metrics now align with Shopify standards for ultimate clarity and easier decision-making. Explore the changes in your account.

Your Lebesgue Business Report is getting an upgrade! Soon, all key metrics will align with Shopify standards for ultimate clarity and easier decision-making. Discover the benefits and what's new.

Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.

When using Facebook Ads, you have two budget allocation options: CBO and ABO. Find out which one is best for your business.

Reach and Frequency lets you plan Meta ads with fixed costs and guaranteed reach. This post explains when to use it and how to get the most out of it.