Month: June 2025

Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.

When using Facebook Ads, you have two budget allocation options: CBO and ABO. Find out which one is best for your business.

Reach and Frequency lets you plan Meta ads with fixed costs and guaranteed reach. This post explains when to use it and how to get the most out of it.

What is MER in marketing? Learn how it compares to ROAS and why it’s a key metric for profitable growth in eCommerce.

Want better results from your Meta ads? This guide shows you how to create ad creatives that actually convert — with the right strategy for visuals, copy, and audience.

Read this practical guide to using the MECLABS formula for Shopify brands to audit their store and increase sales. Actionable tips for your eCommerce success.

Let's dive into the latest Facebook benchmarks by industry, giving you a detailed look at the performance metrics that are specific to your field.

Explore the world of Facebook Ads CPM by country and uncover the factors that shape advertising costs.

Discover what’s new at Lebesgue! We've just released Lebesgue Delta, our game-changing Business Breakdowns tool that lets you compare any two time periods to understand trends and drivers. Plus, check out new custom cost features

Explore our latest TikTok benchmarks analysis, discover the latest advertising trends and get insights on how to create effective TikTok ads.