Ecommerce Benchmarks: See How Your Store Compares - Lebesgue: AI CMO Skip to content

Where your store sits in the market

Lebesgue AI CMO compares your Meta Ads, Google Ads, and ecommerce metrics against a peer group matched to your industry and average order value — with the full percentile distribution behind every number, not just an average.

Trusted by 10,000+ eCommerce brands worldwide.

Compare Your Performance

Every part of your funnel, benchmarked

Market Benchmarks brings Meta Ads, Google Ads, and store-wide ecommerce metrics into one comparison, so you're not reading platform numbers in isolation.

Meta Ads Benchmarks

CTR · CPC · CPM · ROAS · Add-to-Cart · Initiate-Checkout

See whether your Meta Ads performance is above or below the market, and where in the funnel the gap is coming from.

Explore Meta Ads Benchmarks →

Google Ads Benchmarks

CTR · CPC · CPM · CAC · ROAS ·
By campaign type

Compare performance across Google campaign types to see exactly where the gap to your peers is coming from.

Explore Google Ads Benchmarks →
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Ecommerce Benchmarks

Blended CAC · LTV · LTV/CAC · MER · Orders/Customer · New Customer Share

Understand what happens after the click: retention, order value, and customer lifetime value, store-wide.

Explore Ecommerce Ads Benchmarks →

Your numbers show what happened. Benchmarks show what it means relative to the market.

See the full distribution, not one number

A single “average” hides more than it tells you. For every metric, Lebesgue shows exactly where your store sits inside the market.

Your current value, side by side with the peer median

No digging through separate reports to compare the two.

Your relative position in the market

Very low, low, average, high, or very high — in plain language.

25th, 50th, and 75th percentile range

The real spread of your peer group, not a flattened average.

How your position is trending over time

Know if you're pulling ahead of the market or falling behind it.

"Good" depends on industry and AOV

A $30 candle brand and a $300 skincare set don't run on the same numbers. Below is the same metric shown for two different peer groups — the "good" range shifts each time.

ROAS — Fashion, <$50 AOV

Lower AOV, thinner margin per order — ROAS needs to run higher to stay profitable.

ROAS — Beauty & Wellness, $200+ AOV

Higher AOV and margin per order — the same store can be healthy at a lower ROAS.

What this means for your target

There’s no single “good ROAS” or “good CAC” across ecommerce. Lebesgue sets your target using the distribution from stores matched on both industry and AOV, so the comparison holds up.
Compare Your Performance

How Lebesgue builds your peer group

1

Group by industry & AOV

Lebesgue clusters ecommerce stores using two characteristics: industry and average order value.

2

Compare against the distribution

Your performance is measured against the real spread of results from stores in your peer group — not a flattened average.

3

Recalculate as the market moves

Peer benchmark distributions are regularly recalculated, so your position reflects the current market, not last year’s.

Strong on one platform can still mean weak overall

Meta Ads ROAS looks strong.

But how does your blended CAC compare once Google and retention are factored in?

Google conversion rate is above market.

Are those customers buying again as often as customers at comparable stores?

Acquisition costs are competitive.

Is your LTV/CAC ratio actually competitive too — or just your entry cost?
Compare Your Performance

10,000+

businesses using Lebesgue: AI CMO

One of the best if not the best Ads and marketing analytics app we have used. The way data is presented is so intuitive and more than just presenting data, the app gives us personalised recommendations, tips and fixes according to how we are performing. Moreover, Tony has been excellent at service- got to be one of the best customer service we have received from a Shopify application team.
-Lobha Deepthis
If you are trying to run a data driven enterprise this app is a must have. We were using triple whale and while it is a great tool it doesn’t provide a fraction of the actionable insights of Lebesgue. It is cleaner, easier to use, and provides better information than any of the other apps we are have used before. Just try it out for a month, you’ll be happy you did
-happy being
As a Shopify user, I have recently started using Lebesgue: Marketing & LTV app and I am extremely impressed with its capabilities. The app is an all-in-one solution for analysing my store's analytics, Facebook ads, and Google ads performance. The best thing about the app is that it not only analyses my own data but also provides insights from my competitors' data and overall marketing trends....
-Oxyhealth

Frequently Asked Questions about Meta, Google Ads and Ecommerce Benchmarks

Ecommerce benchmarks compare your store’s performance metrics with results from other ecommerce stores. Lebesgue makes these comparisons more relevant by benchmarking your store against a peer group based on industry and average order value.

Blended CAC, discounted order share, items per order, LTV, LTV/CAC ratio, marketing efficiency ratio (MER), new customer share, orders per customer, and ROAS.

CTR, conversion rate, CPC, CPM, CAC, ROAS, add-to-cart rate, and initiate-checkout rate.

CTR, conversion rate, CPC, CPM, CAC, and ROAS — broken down by campaign type so you can see where performance differs.

Your store is assigned to a peer group based on industry and average order value, then compared with stores in that same cluster and AOV range — not one generic ecommerce average.

Lebesgue uses your current store and advertising data whenever you view Market Benchmarks, while the underlying peer distributions are regularly recalculated.

See your numbers next to the market's.

Connect your store and ad accounts to get your peer group and percentile position.
Compare Your Performance