Whether you’re looking to start a successful Shopify business or want to improve your current one, there are many tips & tricks that can help you achieve that. If you’ve been following our blog for a while, you know that we’re all about sharing up-to-date, industry best practices regarding Facebook and Google ads. But in today’s blog post, we decided to share our top 10 Shopify tips that you and every merchant need to know in order to successfully increase Shopify sales. Ready? Let’s dive in!
Call to actions are one of the most important parts of any website. Their purpose is to guide visitors through your website and encourage them to take a specific action. Therefore, it is extremely important to not only choose the appropriate design of your call to actions, but also the best possible placement.
Generally, the best practice involves placing your primary call to actions above the fold. That’s simply because there are still many visitors that don’t end up scrolling beyond the fold.
In fact, according to Google’s study, content that was placed above the fold had a 73% visibility, while those below the fold had just 44%.
Below you can see an example of well-thought UX and UI design. The “Shop now” call to action is clear, simple and visible as soon as you land on the homepage.
This best practice not only applies to your homepage, but also to all the important pages on your website. So naturally, you’d also want to optimize your product pages and the primary CTA there, which is in this case would be the “Add to bag” or “Add to cart” button.
Display only key product information
Another important part of your product page is the product description. Here you also want to take into consideration how much information you’re presenting above and below the fold. You want to include only critical product information above the fold, following a clear call to action. Notice how in the example below you’re only seeing one sentence about the product followed by 5 simple two-word product descriptions/benefits.
As you scroll down the page, you can see much more information about the product, some nutrition facts, and answers to frequently asked questions. Now imagine having this block of text above the fold. As a customer, you would probably be overwhelmed with so much information and wouldn’t know where to focus. Therefore, it’s better to include all this additional information below the fold, in case the user has some doubts around the product.
Allow users to continue shopping from the checkout page
It is also considered good practice to give users the option to add more products through the entire purchase process.
You can do that by simply adding a “continue shopping” or “add more products” call to action button next to the “checkout” one, making it easy for them to continue shopping after they’ve added items to the cart. Also, notice how close all three call to actions are to each other, but only one of them is different. In the checkout process, the checkout button is always considered the primary one, and therefore should be more visible than any other call to action.
Add social proof to your product pages
Another important part of your product page, and generally, your website is social proof.
People are like to reassure themselves about the product they are about to buy, so make sure to add some type of social proof on your website. This can be customer testimonials, real-time stats, case studies, or something else – the choice is up to you. Below you can see an example from Alo Yoga’s product page. As we saw from the screenshots earlier, all the important and product-related information is placed above the fold, while user reviews are placed below the fold, to reassure visitors about their product.
Check your advertising setup
Whether you’re a Facebook ads beginner or a total pro, there’s always a possibility that you’re making a mistake in your ad setup that is then hurting your overall performance.
But the good news is that by performing an ad account audit you can ensure that your setup is on point and that you’re not making any mistakes.
There are many ways to do an ad account audit, but if you’re a Shopify business and you’re looking for a fast and accurate solution, our Setup Red Flags feature might be the perfect fit.
After you connect your Facebook ad account with the Lebesgue app, you’ll immediately see your ad account score that is calculated based on how many red flags (mistakes) we’ve found in your ad setup.
There are 12 tests in total that we run for Facebook Ads and eight for Google Ads. Apart from seeing which tests you’ve passed, you’ll also see which ones you’ve failed and how to easily fix them to increase your score and ROI.
Follow up on abandoned carts
Around 75% of shoppers leave ecommerce websites with items still in their basket.
According to a case study done by SaleCycle, sending an abandoned cart email within 20 minutes can derive about 5.2 percent conversion rate.
Automated emails are a great way to recover abandoned checkouts. As we previously mentioned, around 87% of customers abandon their carts during checkout.
So not contacting these customers leaves a lot of potential conversions in the air. Depending on your e-commerce platform, you may already have a built-in abandoned cart flow. For example, if you use Shopify, you probably already have a Shopify abandoned cart flow.
But if you want to spice up the customization of your messages, there are many Shopify apps you can use.
So when you notice a drop in your conversion rate, be sure to check your abandoned cart flow. A potential bottleneck could be that the flow is not triggering when someone abandons their cart, leaving behind potential sales that could have been captured with abandoned cart email
Offer discount codes
One of the most popular lead generation methods is offering discount codes. Many websites offer discount codes on first orders in exchange for users’ email addresses.
These pop-up forms automatically appear on the website either after visitors want to exit the page or when they scroll down the page they’re on.
However, in this case, you gotta make sure of one thing. When offering a discount code through the pop-up form, make sure to display the code directly in the form right after someone leaves the email address. Avoid saying “check your inbox to unlock the code” or something similar because it will only defocus users from purchasing.
Learn from your competitors
Whether you’re just starting a Shopify business or have been running it for a while, performing a competitor analysis should be an essential part of your marketing plan.
By analyzing your competitors’ website or Facebook and Google ads you can not only pinpoint what are their strengths or weaknesses but also gain some inspiration to enhance your ad copy, creative, and much more.
And the good news is that you don’t have to spend countless hours on making a full competitive research all by yourself.
We’ve got you covered with our Competitor Analysis feature – built specifically for Shopify merchants that want to understand their competition, how they are growing, and what they are doing in terms of their marketing that is helping them to grow.
The feature is super intuitive, easy to use, and has a lot of great functionalities. Other than being notified when a competitor launches new ads and being able to analyze their ad copy or creative, you can also analyze their market growth on a monthly, quarterly, and half-yearly period to identify the biggest players on the market, and so much more. If you’re interested in discovering and analyzing your competition, you can do so for free with the Lebesgue app. Simply hit the button below and start your 14-day free trial.
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Check your page load time
Site speed has a huge impact on your Shopify store conversion rate. In fact, 47% of consumers expect websites to load in only two seconds or less. So if your website is buggy and doesn’t load fast, visitors are most likely going to bounce and purchase from your competition. So if you’re not sure how slow or fast your website is, now’s the time to check it out. Just open Google Analytics, and under the Behavior section click Site Speed – Overview section.
Communicate shipping costs upfront
Nobody likes to be surprised with additional shipping costs or taxes in the checkout process, right before purchasing.
So make sure to provide all that information upfront so that customers have all the information they need before they decide to purchase.
This will ensure you’re gaining their trust and preventing them from bouncing off and potentially purchasing from your competition. Below you can see Allbirds’ product page and how they are communicating “Free delivery and returns” just below the primary call to action.
Conclusion
Be sure to try out some of these Shopify tips on your store, you’ll be surprised how simple changes can boost your conversion rate and Shopify sales. For more Shopify-related content make sure to visit our blog and subscribe to our newsletter to receive product updates and stay up to date with key industry trends.
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