Conversion Tracking

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Explore the latest marketing strategies and tactics to help grow your business with Lebesgue Community. Our marketing question hub offers answers to the most common advertising questions, covering topics such as Facebook, Google, and TikTok ads and giving you the best advertising practices. Learn how to effectively reach and engage your target audience to drive conversions and sales.

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Conversion tracking is the process of measuring and analyzing the effectiveness of advertising campaigns in terms of how many visitors take a desired action, such as making a purchase or filling out a form. Tracking is essential for businesses to understand the ROI of their advertising efforts and make informed decisions about future campaigns. Here you can find a collection of questions and answers related to conversion tracking which includes all the information and resources necessary to set up and optimize tracking for a business. It can help businesses understand how to set up tracking for Facebook, Google, and TikTok ads.

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Recent Questions

Lifetime value of a customer

Hi, I was wondering what is the best way to calculate the lifetime value of my customers.
 

How do I set up a conversion event in Facebook ads?

How do I set up the different conversion events on Facebook in my Shopify store? I see that people have add-to-card, initiate checkout, and purchase set up, but I don’t see where I’m supposed to do that.

Do TikTok ads work better than FB?

I hear a lot about TikTok ads, a lot of ecom guys telling me they have good results… But when I try running some ads my results are always worse than on Fb. Do you have some insights on TikTok vs Fb performance?

What is a high CPM on Facebook Ads?

What is a high CPM on Facebook ads?

Should I use Performance Max or Shopping campaigns for my Shopify Store?

I see that a lot of people are moving to Performance Max campaigns, are these any good? Do you have any benchmarks compared to Shopping?
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