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How do I set up the different conversion events in Facebook in my Shopify store? I see that people have add-to-card, initiate checkout and purchase set up, but I don’t see where I’m supposed to do that

Lebesgue Changed status to publish December 6, 2023
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  1. Select your Facebook pixel.
  2. Select “All URL Traffic”
  3. Select the event type you want to create. This depends on what type of conversion event you want to track. If it’s a purchase event, choose purchase.
Lebesgue Changed status to publish August 21, 2023
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