Explore the latest marketing strategies and tactics to help grow your business with Lebesgue Community. Our marketing question hub offers answers to the most common advertising questions, covering topics such as Facebook, Google, and TikTok ads and giving you the best advertising practices. Learn how to effectively reach and engage your target audience to drive conversions and sales.
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Lifetime value of a customer
Hi, I was wondering what is the best way to calculate the lifetime value of my customers.
How do I set up a conversion event in Facebook ads?
How do I set up the different conversion events on Facebook in my Shopify store? I see that people have add-to-card, initiate checkout, and purchase set up, but I don’t see where I’m supposed to do that.
Do TikTok ads work better than FB?I hear a lot about TikTok ads, a lot of ecom guys telling me they have good results… But when I try running some ads my results are always worse than on Fb. Do you have some insights on TikTok vs Fb performance?
Should I use Performance Max or Shopping campaigns for my Shopify Store?I see that a lot of people are moving to Performance Max campaigns, are these any good? Do you have any benchmarks compared to Shopping?
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