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How To Reduce Your Facebook Ads CPM

How To Reduce Your Facebook Ads CPM

In this blog post, we will look at different factors and optimization settings that may impact your CPM.
How to Improve Your Facebook Ads CTR

How to Improve Your Facebook Ads CTR

In this post, you'll discover key tips to improve your Facebook Ads CTR.
Which Facebook Ads Audience Works Best for Prospecting?

Which Facebook Ads Audience Works Best for Prospecting?

Ever wondered which is the best-performing prospecting audience to show your ads to?
Which Facebook Ads Conversion Window Should You Use?

Which Facebook Ads Conversion Window Should You Use?

When it comes to choosing the right Facebook ads conversion window, things can get a bit tricky. Especially when you…
Facebook Ad Placements: Why you should use automatic placements

Facebook Ad Placements: Why you should use automatic placements

Wondering which Facebook ad placements deliver the best results? Follow our guide to learn why we always recommend using automatic…
Facebook’s Structure for Scale: How-to & Best Practices

Facebook’s Structure for Scale: How-to & Best Practices

Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how…
How to Master Facebook Ad Targeting

How to Master Facebook Ad Targeting

Facebook gives you a ton of options, but the question is which audience your business speaks to the most? Follow…
How We Tripled Facebook Ads Conversions with 100% ROI

How We Tripled Facebook Ads Conversions with 100% ROI

In this blog post we share our tips on how to use the day of the week analysis to scale…
Getting Started With Facebook's Marketing API, Part 1

Getting Started With Facebook's Marketing API, Part 1

According to the latest quarterly results published by Facebook, revenue from advertising in Q3 of 2020 surpassed even the last…
How Acquisition Campaigns Influence Brand Awareness?

How Acquisition Campaigns Influence Brand Awareness?

Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into…