Skip to content
facebook ads learning phase

Facebook Ads Learning Phase 2021: What You Need To Know

Does your ad performance stabilize once you exit the learning phase? Let's look at the data and discuss everything you need to know.
Read More
add to cart rate cover

10 Ways to Improve Your Add To Cart Rate

A low add-to-cart rate is a huge source of lost revenue for e-commerce businesses. Check out our top 10 tips for improving your add-to-cart rate.
Read More
facebook ads and iOS14 cover

The Impact of iOS 14 Update on Facebook Ads

Since the iOS14 update became available, there’s been a lot of buzz around poor-performing Facebook ads. So let's see what's the impact on the actual results.
Read More
Facebook ads CPM

How To Reduce Your Facebook Ads CPM

In this blog post, we will look at different factors and optimization settings that may impact your CPM.
Read More
Facebook Ads CTR

How to Improve Your Facebook Ads CTR

In this post, you'll discover key tips to improve your Facebook Ads CTR.
Read More
Facebook ads audience graph

Which Facebook Ads Audience Works Best for Prospecting?

Ever wondered which is the best-performing prospecting audience to show your ads to?
Read More
facebook ad conversion window

Which Facebook Ads Conversion Window Should You Use?

When it comes to choosing the right Facebook ads conversion window, things can get a bit tricky. Especially when you don’t know what each option means and how to use it properly.
Read More
Facebook ad placements

Facebook Ad Placements: Why you should use automatic placements

Wondering which Facebook ad placements deliver the best results? Follow our guide to learn why we always recommend using automatic placements.
Read More
facebook campaign structure

Facebook’s Structure for Scale: How-to & Best Practices

Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.
Read More

How to Master Facebook Ad Targeting

Facebook gives you a ton of options, but the question is which audience your business speaks to the most? Follow our guide to discover all the targeting options and how to use them properly.
Read More