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Lifetime value of a customer
Hi, I was wondering what is the best way to calculate the lifetime value of my customers.
How do I set up a conversion event in Facebook ads?
How do I set up the different conversion events on Facebook in my Shopify store? I see that people have add-to-card, initiate checkout, and purchase set up, but I don’t see where I’m supposed to do that.
Do TikTok ads work better than FB?I hear a lot about TikTok ads, a lot of ecom guys telling me they have good results… But when I try running some ads my results are always worse than on Fb. Do you have some insights on TikTok vs Fb performance?
Should I use Performance Max or Shopping campaigns for my Shopify Store?I see that a lot of people are moving to Performance Max campaigns, are these any good? Do you have any benchmarks compared to Shopping?
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