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Explore the latest marketing strategies and tactics to help grow your business with Lebesgue Community. Our marketing question hub offers answers to the most common advertising questions, covering topics such as Facebook, Google, and TikTok ads and giving you the best advertising practices. Learn how to effectively reach and engage your target audience to drive conversions and sales.

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Marketing 61 Questions

Got any digital marketing-related questions or you’d just like to discuss topics with likeminded marketers? The Lebesgue community is the perfect place for you! Our community consists of experts and professionals from various fields of digital marketing. We’re all ready to help and share our experiences and knowledge with you and we’re open to learning new things from you. Whether you want to learn about Facebook, Google, or TikTok ads, our community is here to help. By joining our community, you’ll get access to domain experts and the latest trends in online advertising and stay up to date with the latest and greatest best practices.

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Recent Questions

Lifetime value of a customer

Hi, I was wondering what is the best way to calculate the lifetime value of my customers.
 

How do I set up a conversion event in Facebook ads?

How do I set up the different conversion events on Facebook in my Shopify store? I see that people have add-to-card, initiate checkout, and purchase set up, but I don’t see where I’m supposed to do that.

Do TikTok ads work better than FB?

I hear a lot about TikTok ads, a lot of ecom guys telling me they have good results… But when I try running some ads my results are always worse than on Fb. Do you have some insights on TikTok vs Fb performance?

What is a high CPM on Facebook Ads?

What is a high CPM on Facebook ads?

Should I use Performance Max or Shopping campaigns for my Shopify Store?

I see that a lot of people are moving to Performance Max campaigns, are these any good? Do you have any benchmarks compared to Shopping?
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