Over the years, personalization has become a huge and inevitable part of any e-commerce business. Customers expect your marketing to be personal, so every interaction needs to be tailored to their personality and preferences.
Introduction Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into two groups: Acquisition campaigns – targeting potential customers with no prior interactions with the brand, Retargeting campaigns – targeting people who are already familiar with the brand to some Read more…
If you’ve ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use – you’ve come to the right place.
Introduction: Imagine the following scenario. You’ve been using Google Ads platform to grow your business for a while (at least 4 months, but preferably more than a year). You know what customer acquisition cost (referred to as CAC in the remainder of the text) is right for your business, and Read more…
In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take a tour through our imaginary shop named Charlie’s chocolate store. Charlie is selling chocolate box subscriptions on his Shopify website and is very determined to be the best business owner Read more…
Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is crucial for subscription businesses.
In this article, we’ll try to answer how the effects of virus COVID-19 impact behaviour on social networks – from digital advertising and eCommerce point of view.