Advantage Budget Optimization or Ad Set Budget Optimization?
When using Facebook Ads, you have two budget allocation options: CBO and ABO. Find out which one is best for your business.
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Featured Posts
Reach and Frequency (Reservation): Meta Buying Type
Reach and Frequency lets you plan Meta ads with fixed costs and guaranteed reach. This post explains when to use it and how to get the most out of it.
MER in Marketing: What It Means and Why It Matters
What is MER in marketing? Learn how it compares to ROAS and why it’s a key metric for profitable growth in eCommerce.
Optimizing Facebook Ads CPM in Different Countries
Explore the world of Facebook Ads CPM by country and uncover the factors that shape advertising costs.
June Updates: Delta, Custom Costs & New Pixel Pricing
Discover what’s new at Lebesgue! We've just released Lebesgue Delta, our game-changing Business Breakdowns tool that lets you compare any two time periods to understand trends and drivers. Plus, check out new custom cost features
TikTok Ads Benchmarks for CTR, CR, and CPM – 2025 Update
Explore our latest TikTok benchmarks analysis, discover the latest advertising trends and get insights on how to create effective TikTok ads.
Understanding Shapley Values in Marketing
Find out how Shapley values help marketers see which efforts truly make an impact. Understand your channels and make smarter decisions.
E-commerce Ad Strategy: AI, Privacy & Platform Tactics
Get practical insights from our Shopify webinar, including ad strategies, AI-driven creative ideas, and essential tracking benchmarks for 2025.
“Best Value” in Web Analytics (and More!) for 2025!
Customers named Lebesgue: AI CMO one of the best web analytics apps of 2025, recognizing its unbeatable value and insights.
Multiple Ads per Ad Set vs. One Ad per Ad Set
Ever wondered how many ads should you have in one ad set? Let's look at the a/b test results and see how your ad setup should look like.
Lebesgue: AI CMO & Le Pixel Get Smarter with New Features for Your Store
Check out the latest updates we’ve made in Lebesgue – including AI CMO and Le Pixel!
Install Reddit Pixel On Your Shopify Store
Learn how to set up the Reddit Pixel on your Shopify store to start tracking pageviews, purchases, and optimize your Reddit Ads.