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Facebook Ad Placements: Why you should use automatic placements

Facebook Ad Placements: Why you should use automatic placements

Wondering which Facebook ad placements deliver the best results? Follow our guide to learn why we always recommend…
What are UTM tags and how you should use them

What are UTM tags and how you should use them

Learn everything you need to know about UTM tags. See where your traffic is coming from and how…
How we use correlation coefficients to detect trends

How we use correlation coefficients to detect trends

In order to better understand the behavior of the essential metrics in online marketing performance, it is useful…
Understanding correlation coefficients through online marketing examples

Understanding correlation coefficients through online marketing examples

Through this post we will introduce you to the simple mathematical concept – the theory of correlation coefficients.…
Facebook’s Structure for Scale: How-to & Best Practices

Facebook’s Structure for Scale: How-to & Best Practices

Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to…
How to Master Facebook Ad Targeting

How to Master Facebook Ad Targeting

Facebook gives you a ton of options, but the question is which audience your business speaks to the…
How We Tripled Facebook Ads Conversions with 100% ROI

How We Tripled Facebook Ads Conversions with 100% ROI

In this blog post we share our tips on how to use the day of the week analysis…
Getting Started With Facebook's Marketing API, Part 1

Getting Started With Facebook's Marketing API, Part 1

According to the latest quarterly results published by Facebook, revenue from advertising in Q3 of 2020 surpassed even…
The Secrets to High Converting Landing Pages

The Secrets to High Converting Landing Pages

In this blog post, we share our tips for creating high converting landing pages and the elements of…
How to predict your customer's next purchase?

How to predict your customer's next purchase?

Check out how you can use simple calculations to learn a lot about your customer preferences.
The Power of Smart Customer Targeting

The Power of Smart Customer Targeting

Over the years, personalization has become a huge and inevitable part of any e-commerce business. Customers expect your…
How Acquisition Campaigns Influence Brand Awareness?

How Acquisition Campaigns Influence Brand Awareness?

Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly…
The magic formula for interpreting CPC figures in Google Ads

The magic formula for interpreting CPC figures in Google Ads

If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can…
Facebook Ad Optimization: Landing page views vs. conversions

Facebook Ad Optimization: Landing page views vs. conversions

If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use -…
Google Ads campaign limited by budget?

Google Ads campaign limited by budget?

In this article, we explore ways of increasing the budget for campaigns whose delivery is limited by the…
The mathematics behind RAPP’s retention prediction

The mathematics behind RAPP’s retention prediction

In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we…
Customer lifetime value for subscription businesses

Customer lifetime value for subscription businesses

Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking…
COVID-19 impact on Facebook advertising

COVID-19 impact on Facebook advertising

In this article, we’ll try to answer how the effects of virus COVID-19 impact behaviour on social networks…

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