MER in Marketing: What It Means and Why It Matters
What is MER in marketing? Learn how it compares to ROAS and why it’s a key metric for profitable growth in eCommerce.
Author: Lebesgue
How to Create Converting Ad Creatives for Your Meta Ads
Want better results from your Meta ads? This guide shows you how to create ad creatives that actually convert — with the right strategy for visuals, copy, and audience.
Using the MECLABS Formula for eCommerce Growth
Read this practical guide to using the MECLABS formula for Shopify brands to audit their store and increase sales. Actionable tips for your eCommerce success.
June Updates: Delta, Custom Costs & New Pixel Pricing
Discover what’s new at Lebesgue! We've just released Lebesgue Delta, our game-changing Business Breakdowns tool that lets you compare any two time periods to understand trends and drivers. Plus, check out new custom cost features for Amazon sellers and new flexible pricing plans for Le Pixel!
Understanding Shapley Values in Marketing
Find out how Shapley values help marketers see which efforts truly make an impact. Understand your channels and make smarter decisions.
E-commerce Ad Strategy: AI, Privacy & Platform Tactics
Get practical insights from our Shopify webinar, including ad strategies, AI-driven creative ideas, and essential tracking benchmarks for 2025.
“Best Value” in Web Analytics (and More!) for 2025!
Customers named Lebesgue: AI CMO one of the best web analytics apps of 2025, recognizing its unbeatable value and insights.
Multiple Ads per Ad Set vs. One Ad per Ad Set
Ever wondered how many ads should you have in one ad set? Let's look at the a/b test results and see how your ad setup should look like.
Lebesgue: AI CMO & Le Pixel Get Smarter with New Features for Your Store
Check out the latest updates we’ve made in Lebesgue – including AI CMO and Le Pixel!