How to Implement Google Tag Manager on Your Shopify Store
In this blog post, we'll discuss the benefits of GTM for your store and provide a simple guide to setting it up on Shopify.
Author: Lebesgue
Analyzing Facebook CPM by Gender (2025 Update)
Explore the average CPM values for females, males, and both genders, and gain strategic insights to improve your campaigns.
How to Master Facebook Ad Targeting
Facebook gives you a ton of options, but the question is which audience your business speaks to the most? Follow our guide to discover all the targeting options and how to use them properly.
How to set up your first TikTok campaign
Step-by-step guide on how to set up and optimize your first TikTok campaigns for Shopify store.
Facebook’s Structure for Scale: How-to & Best Practices
Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.
Creating a Custom Audience for TikTok Ads
Take a look at how to exclude previous purchasers from your campaigns with custom audience.
Create Facebook Custom Audience: Easy Step-By-Step Guide
Learn how to create a Facebook Custom Audience and why it's crucial for effectively managing your ad budget.
Prospecting vs. Retargeting Facebook Ads: What is the difference?
Explore the key differences between prospecting and retargeting Facebook ads.
Getting Started With Facebook’s Marketing API
In this blog post, we'll explain how to start analyzing data using Marketing API.
What are UTM tags and how you should use them
Learn everything you need to know about UTM tags. See where your traffic is coming from and how effective your marketing campaigns are.