Facebook’s Structure for Scale: How-to & Best Practices
Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.
Author: Lebesgue
Creating a Custom Audience for TikTok Ads
Take a look at how to exclude previous purchasers from your campaigns with custom audience.
Create Facebook Custom Audience: Easy Step-By-Step Guide
Learn how to create a Facebook Custom Audience and why it's crucial for effectively managing your ad budget.
Prospecting vs. Retargeting Facebook Ads: What is the difference?
Explore the key differences between prospecting and retargeting Facebook ads.
Getting Started With Facebook’s Marketing API
In this blog post, we'll explain how to start analyzing data using Marketing API.
What are UTM tags and how you should use them
Learn everything you need to know about UTM tags. See where your traffic is coming from and how effective your marketing campaigns are.
Which Facebook Ads Audience Works Best for Prospecting?
Ever wondered which is the best-performing prospecting audience to show your ads to?
How to do an Audit for your TikTok Ads Account
Take look at the checklist of things to review when auditing your TikTok ads account.
Latest Facebook Ad CPM Benchmarks
Explore our latest Facebook CPM benchmarks analysis, discover the latest advertising trends and get insights on how to lower your CPM.
Google Ads Negative Keywords: Beginners Guide for 2025
Explore the key to successful Google Ads campaigns as you uncover the art of using negative keywords.