Lebesgue Blog | Ecommerce & Marketing Insights
Skip to content

Author: Lebesgue

Author: Lebesgue

additional assets type cover

Google Ads Additional Assets Type: Ultimate Guide for 2024

Learn how you can make your Google Ads even better with the Additional Assets.
Read More
page views vs. conversions cover

Facebook Ad Optimization: Page views vs. conversions

If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use - you’ve come to the right place.
Read More
How To Implement GTM cover

How to Implement Google Tag Manager on Your Shopify Store

In this blog post, we'll discuss the benefits of GTM for your store and provide a simple guide to setting it up on Shopify.
Read More
Facebook CPM by Gender cover

Analyzing Facebook CPM by Gender (2025 Update)

Explore the average CPM values for females, males, and both genders, and gain strategic insights to improve your campaigns.
Read More
facebook ad targeting cover

How to Master Facebook Ad Targeting

Facebook gives you a ton of options, but the question is which audience your business speaks to the most? Follow our guide to discover all the targeting options and how to use them properly.
Read More
how to set up TikTok campaign cover

How to set up your first TikTok campaign

Step-by-step guide on how to set up and optimize your first TikTok campaigns for Shopify store.
Read More
facebook's structure to scale cover

Facebook’s Structure for Scale: How-to & Best Practices

Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.
Read More
tiktok custom audience cover

Creating a Custom Audience for TikTok Ads

Take a look at how to exclude previous purchasers from your campaigns with custom audience.
Read More
create custom audience cover

Create Facebook Custom Audience: Easy Step-By-Step Guide

Learn how to create a Facebook Custom Audience and why it's crucial for effectively managing your ad budget.
Read More
prospecting vs retargeting ads cover

Prospecting vs. Retargeting Facebook Ads: What is the difference?

Explore the key differences between prospecting and retargeting Facebook ads.
Read More