Category: red_flags

Introduction No matter the industry, all webshops keep a close eye on the conversion rate. The reason is

How this test works Our app scans all your search campaigns and analyzes the performance of keywords over

How this test works Our app checks whether or not the Google Ads accounts contain lists of negative

How this test works Our app looks for active shopping campaigns in your Google Ads account. If the

How this test works Our app looks at the total ad frequency (prospecting + retargeting) in the last

Why is it important? This test is related to the concept of a “conversion window”, which defines what

How this test works Our app looks at yesterday’s results to see if there are any active ad

How this test works Our app checks if there are any available remarketing lists (based on website visits)

How this test works For FACEBOOK The test will fail if most of the budget was not invested

Why is it important? There’s a popular adage in data science that goes: “garbage in, garbage out”. It