Red Flags: Shopping Campaigns Active

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Our app looks for active shopping campaigns in your Google Ads account. If the test fails, this means that there are no active shopping campaigns in your account at this time.

Benefits of running a Shopping campaign

  • one of the best acquisition channels for most e-commerce stores. 

How to create a Shopping campaign 

To start running them, you’ll need 3 things: 

  • an active Google Ads account
  • a Google Merchant account
  • a feed for your products

How to create a Google Merchant account

Step 1: Go to Merchant Center and hit the “Get started” button.

start with google merchant center

Step 2: Enter your business information.

business information

Step 3: Choose where your customers check out.

shopping campaigns check out options

Step 4: Choose your third-party platforms.

shopping campaigns tools

Step 5: Choose your email preferences.

emails about google merchant center option

Step 6: Agree to the terms of service.

google merchant center terms of service

How to create a feed for your products on Google Merchant Center

A primary feed is the central data source that Merchant Center uses to access and display your product data.

This feed can be uploaded manually or can be set up automatically so that product information gets periodically updated. It’s important to give as much information as possible to the Google Merchant Center, as this data determines the audience for the shopping campaigns.

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