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Checkout Funnel Analysis

Introduction No matter the industry, all webshops keep a close eye on the conversion rate. The reason is
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Facebook Ads CTR

How to Improve Your Facebook Ads CTR

In this post, you'll discover key tips to improve your Facebook Ads CTR.
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Red Flags: Inefficient keywords

How this test works Our app scans all your search campaigns and analyzes the performance of keywords over
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Red Flags: Negative Keyword Lists

How this test works Our app checks whether or not the Google Ads accounts contain lists of negative
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Red Flags: Shopping Campaigns Active

How this test works Our app looks for active shopping campaigns in your Google Ads account. If the
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Red Flags: Ad Frequency

How this test works Our app looks at the total ad frequency (prospecting + retargeting) in the last
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Red Flags: View-through Conversions

Why is it important? This test is related to the concept of a “conversion window”, which defines what
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Red Flags: Multiple Ads per Ad Set

How this test works Our app looks at yesterday’s results to see if there are any active ad
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Red Flags: Remarketing Lists

How this test works Our app checks if there are any available remarketing lists (based on website visits)
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Red Flags: Bidding Strategy

How this test works For FACEBOOK The test will fail if most of the budget was not invested
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