Red Flags: Negative Keyword Lists

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How this test works

Our app checks whether or not the Google Ads accounts contain lists of negative keywords.

Main benefits of using negative keywords

  • Exclusion of irrelevant traffic
  • Avoidance of cross-campaign keyword matches
  • Decrease of CPC and, consequently, improvement of ROI
  • Improvement of overall CTR of the account, which will have a long-term positive impact on your Quality Score

* reminder, a negative keyword is a keyword for which ads will not be shown. 

How to create a negative keyword list

Step 1: From the page menu on the left, click Keywords.

google ads main navigation menu

Step 2: Click Negative keywords at the top.

negative keywords page menu on google ads

Step 3: Click the blue + button.

add negative keywords google ads

Step 4: Click Select a campaign, then select the campaign you want to add the negative keyword list to.

add negative keyword list in google campaign

Step 5: Enter or paste one negative keyword per line in the text field.

add negative keyword list in google adwords

If you have any questions, feel free to contact us at [email protected]

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