Types of Custom Audience
Pixel-based Custom Audiences
App Activity Custom Audiences
Engagement Custom Audiences
How to create Custom Audiences
So, for e-commerce businesses, the most important for creating a Custom Audience is website traffic. As we mentioned before, website traffic is a Custom Audience option that allows you to create an audience of customers who have visited or taken a specific action on your site.
Create a Website Traffic Audience
And, that’s it. You created your website traffic custom audience. Before you create your website audience make sure that you have implemented and activated your TikTok Pixel.
Uploading a custom audience for TikTok
Now, let’s see how you can upload your custom audience for TikTok.
When you try to upload a Custom Audience to TikTok, you’ll first see a message:
“Due to Apple’s App Tracking Transparency framework, there may be fewer or no matches for IDFA, email and phone files.”
After that, you need to select one of the following types:
You’ll see two additional notes:
- Please put each identifier on a new line.
- Please confirm you are uploading a IDFA/GAID Original Value file.
In addition, you will get the “You have less than 1,000 pieces of valid data in your file. Please check the data type and formatting” message.
In our case, we tried uploading 30,000 contacts a from Shopify store, but it turned out to be impossible to do it. We also tried uploading different data formats, formatting email addresses to UPPERCASE or lowercase – nothing worked.
Check out the image bellow:
This is the current state of TikTok ads – you can’t upload a customer list from your Shopify store to TikTok.
Alternative way to upload your list
There is one workaround, but it’s not one you’ll like. If you have a TikTok account manager, they’re able to do some backend magic and upload list of your customers for you. This might also be important for your Lookalike audiences, which perform better on TikTok than they do on Facebook ads at the moment.
If you don’t have a TikTok account manager – you can reach out to the Lebesgue team via email or chat, and we’ll see if we can help you pass this info further.
Once you’ve successfully created custom audiences on TikTok, you unlock a powerful tool for more effective advertising.
One key benefit lies in the ability to target users who have visited your website but haven’t made a purchase. This strategic approach allows you to retarget potential customers who have already shown interest in your offerings, presenting an opportunity to convert them into buyers.
The concept of conversion optimization is another key benefit. By focusing your advertising efforts on users who have already shown interest in your brand, you increase the likelihood of achieving your campaign goals, whether it’s driving sales, sign-ups, or other conversions.
This targeted approach ensures that your ad budget is allocated to the audience most likely to take the desired action.
Additionally, TikTok Custom Audiences empower you to manage ad frequency effectively. You have control over how often the same audience sees your ads, allowing you to strike a balance and prevent ad fatigue.
To finish this blog post, we’ll break down news into good and bad ones:
Bad news: You can’t upload a .csv file from Shopify to TikTok ads directly
Good news: This does not necessarily mean your TikTok ads won’t work. Install Lebesgue: Smarter Marketing to find TikTok benchmarks, the latest best practices on the platform, automatically audit your TikTok account, TikTok pixel implementation, and much more.
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