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acquisition
How Acquisition Campaigns Influence Brand Awareness?
October 12, 2020
Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into…
CAC
The magic formula for interpreting CPC figures in Google Ads
September 28, 2020
If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
auction insights
Google Ads campaign limited by budget?
September 7, 2020
In this article, we explore ways of increasing the budget for campaigns whose delivery is limited by the daily budget.