How Acquisition Campaigns Influence Brand Awareness?
Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into two groups: Acquisition campaigns & Retargeting campaigns
The magic formula for interpreting CPC figures in Google Ads
If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
Google Ads campaign limited by budget?
In this article, we explore ways of increasing the budget for campaigns whose delivery is limited by the daily budget.