When you first start an eCommerce business, you usually have big dreams and high hopes. You’ve done your homework, you know your customers, and you’ve created an amazing product. But sometimes, after all that initial excitement, you find yourself feeling a bit lost. You still have goals but, you’re not sure how to reach them anymore. And that’s alright. We all sometimes feel a little lost, but there is a silver lining. With so much technology available, let’s see how you can increase profit with AI. Today, we’ll share with you how Parisa Wang increased her profit by $100k a month with Lebesgue AI CMO and motivate you to do the same. So let’s start.
Today, it’s not just enough to have a great product. In a world where customers are purchasing products and services from the comfort of their homes, you need to get their attention and market your products in the best way possible. That sounds easy; you take the list of best practices, and follow the process. But even with a list of best practices and a clear process, advertising can be challenging. You might be working with a limited budget, lack the necessary experience to optimize your campaigns, or find out that your agency is relying on outdated methods that are no longer producing the desired results.
Regularly auditing your advertising campaigns is crucial in ensuring that they are running effectively and efficiently. An audit helps you identify and address technical issues that may be hindering your advertising performance, such as incorrect tracking or ad delivery issues. This is where Lebesgue’s Automated Advertising Audit comes in handy. Lebesgue’s Automated Advertising Audit helped Parisa to identify several technical issues with her advertising campaigns, including incorrect pixel implementation and suboptimal ad optimization. With Lebesgues’s recommendations, Parisa was able to quickly fix these issues and improve the performance of her ads. Ultimately, with the right campaign optimization, Parisa was one step closer to increasing profit with AI.
Phase 2: Improving Advertising Content
After you are sure that your campaigns are optimized you can focus on creating advertising content. All you need to do is to be a little creative and know how to talk to your audience. Easy to say, you might think. While some people have a natural talent for writing compelling content, others may struggle with this aspect of advertising. If you don’t know how to write content that converts, you’ll spend countless hours creating content only to find that it doesn’t yield the desired results.
What Parisa did is she used Lebesgue’s AI-powered copywriting feature to create ads that resonated with her target audience and drove more traffic to her website. By incorporating industry best practices and trends, Parisa was able to quickly generate effective and compelling ad copy without spending hours brainstorming ideas herself.
Phase 3: Improving the Add to cart rate
Up until now, we have discussed the importance of optimizing your advertising campaigns and creating compelling ad content. However, what should you do if you find that, despite these efforts, your add-to-cart rate remains below industry averages? Well, then you need to take a look at your eCommerce store and see if something strange is going on.
As you can imagine this happened to Parisa. Despite improvements to her advertising campaigns and ad copy, the add-to-cart rate remained low in comparison with industry averages. Further analysis showed that her website’s page speed score and suboptimal mobile web were hurting user flow and causing frustration for potential customers.
Using Lebesgue’s Market Intelligence feature, Parisa was able to identify and address these technical issues, resulting in a significant improvement in her website’s page speed score, from 12 to 58. This optimization had a measurable impact on her add-to-cart rate and conversion rate, resulting in a clear before-and-after improvement.
Summing up: Increase Profit with AI
To sum up, there are many AI-powered tools available today that help businesses optimize their advertising and achieve growth. Based on the case of Parisa Wang’s handbag business, the use of Lebesgue resulted in significant improvements to key metrics. The optimizations made with Lebesgue produced a clear before-and-after impact, highlighting the effectiveness of the tool. This is one of many examples of how you can increase profit with AI. To summarize the impact on the Parisa Wang store, here are the key metrics that saw improvement:
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