Facebook Ad Optimization: Page views vs. conversions
If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use - you’ve come to the right place.
Category: Facebook Ads
Analyzing Facebook CPM by Gender (2025 Update)
Explore the average CPM values for females, males, and both genders, and gain strategic insights to improve your campaigns.
How to Master Facebook Ad Targeting
Facebook gives you a ton of options, but the question is which audience your business speaks to the most? Follow our guide to discover all the targeting options and how to use them properly.
Facebook’s Structure for Scale: How-to & Best Practices
Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.
Create Facebook Custom Audience: Easy Step-By-Step Guide
Learn how to create a Facebook Custom Audience and why it's crucial for effectively managing your ad budget.
Prospecting vs. Retargeting Facebook Ads: What is the difference?
Explore the key differences between prospecting and retargeting Facebook ads.
Getting Started With Facebook’s Marketing API
In this blog post, we'll explain how to start analyzing data using Marketing API.
Which Facebook Ads Audience Works Best for Prospecting?
Ever wondered which is the best-performing prospecting audience to show your ads to?
Latest Facebook Ad CPM Benchmarks
Explore our latest Facebook CPM benchmarks analysis, discover the latest advertising trends and get insights on how to lower your CPM.
Troubleshoot Problems with the Meta (Facebook) Pixel
Explore our comprehensive guide to troubleshoot common problems with Meta Pixel, from domain connectivity issues to precise Pixel ID placement.