Lebesgue Blog | Ecommerce & Marketing Insights
Skip to content

Author: Lebesgue

Author: Lebesgue

facebook ads audit cover

How to do a Comprehensive Facebook Ads Audit in 2025?

Want to make your Facebook Ads even better? Our blog post walks you through doing a Facebook Ads checkup for super useful insights.
Read More
shopify reporting app cover

Shopify Reporting App

Lebesgue’s Business Report helps you track key Shopify metrics, ad performance, and inventory in one place. Make data-driven decisions with ease using this reporting app.
Read More
troas or tcpa cover

tROAS or tCPA? Which one to use in your campaigns?

In this blog post, we'll uncover the smart bidding strategy that's essential for e-commerce success.
Read More
google ads conversion tracking cover

How to Install Google Ads Conversion Tracking on Shopify

Learn how to correctly set up conversion tracking for Google Ads and ensure your advertising campaigns are on the right track.
Read More
how ai is changing ecommerce marketing cover

How AI is Changing eCommerce Marketing

Explore the AI revolution in eCommerce marketing. From SEO optimization to gaining a competitive edge, AI is reshaping the digital landscape for eCommerce businesses.
Read More
bid cap or cost cap cover

Bid Cap or Cost Cap? Which One Should I Use?

Choosing the right budget cap for your Facebook campaigns can make a world of difference. Let's explore which one suits your goals and boosts your Facebook ad performance.
Read More
cohort analysis cover

Shopify Cohort Analysis

Discover how to use cohort analysis to track customer behavior and boost your store’s performance.
Read More

Mastering Multi-Channel Marketing Attribution in E-Commerce

Unlock the power of multi-channel marketing attribution to optimize your e-commerce strategy and boost conversions by understanding the impact of each marketing touchpoint.
Read More
facebook ads performance cover

Meta Ads Performance: What is happening with Facebook Advertising?

Optimize your Meta campaigns for maximum results with actionable insights and strategies for 2024!
Read More
first click vs last click attribution model cover

First Click vs. Last Click Attribution Model

Discover the difference between first-click and last-click attribution and find out which model is right for your business.
Read More