How to Set Up Carousel Retargeting Ad
With Carousel Retargeting Ads, you can create engaging ads showing images or videos to potential customers who have already shown interest in your brand.
In this step-by-step guide, we’ll show you how to set up Carousel Retargeting Ads, so you can deliver personalized messages that will grab attention and drive action.
Without further ado, let’s dive deep into Carousel Retargeting Ad.
Installing the Meta Pixel
Before you begin with retargeting ads, make sure you have the Meta Pixel installed on your website. The Pixel is a piece of code that tracks user behavior on your website, allowing Facebook to understand who has visited your site and what actions they took. You’ll need this data for effective retargeting.
Once your pixel is set up in the Lebesgue app, Facebook’s Automated Advertising Audit section, you should see a screen like this.
Creating a Custom Audience
After you have installed the Meta pixel, it’s time for the next step. So, to retarget website visitors, you need to create a Custom Audience:
- Go to your Meta Ads Manager and navigate to ‘Audiences.’
- Click ‘Create Audience’ and select ‘Custom Audience.’
- Choose ‘Website Traffic’ to target people who’ve visited your website.
- Define your audience by setting parameters. For example, you can target all website visitors in the past 30 days, or you could target people who visited a specific page.
Create retargeting Carousel Ads
Now that you have created a Custom Audience, let’s see the next steps. First, you need to:
- Navigate to ‘Ads Manager‘ and select ‘Create.’
- Choose your objective. ‘Conversions’ is a common objective for retargeting, but it depends on your specific goal. At Lebesgue, we suggest Conversions, as it was measured to maximize business ROI
- In the ‘Ad Set’ section, select the Custom Audience you just created.
- When you get to the ‘Ad’ section, select ‘Carousel’ as your ad format. Make sure to turn off Advatage+ Creative for Catalog.
- At the Ad Creative section, click ‘Manually select images, videos, and links’
- Upload your images or videos. Remember, 3-5 elements tend to work well, but for some industries, it might be effective to use up to 10.
- For each carousel card, add a headline, description, and a unique URL if necessary.
- Add a ‘Call to Action‘ button such as ‘Shop Now’ or ‘Learn More’ to guide users towards taking the desired action.
Once your ad looks the way you want it to, click ‘Review’ to make sure everything is correct. If everything is in order, hit ‘Publish.’
Monitoring and optimizing your Carousel Ad
After your ad is live, monitor its performance closely. Check the engagement and conversion metrics regularly and adjust your ad based on the insights you gain.
Remember, the most effective retargeting campaigns are rarely perfect from the start. They require regular monitoring, testing, and optimizing to continually improve their effectiveness.
Pros and Cons of Meta Carousel Retargeting Ads
Carousel Retargeting Ads can be a highly effective way to re-engage potential customers who have already interacted with your store. By showcasing multiple products or offers in a single ad, you can remind visitors of what they viewed and encourage them to complete their purchase.
However, like any ad format, carousel retargeting has both benefits and drawbacks.
Advantage of Carousel Retargeting Ads
One of the biggest advantages of Carousel Retargeting Ads is their ability to deliver highly personalized content.
Since these ads can dynamically pull products that a user has previously viewed or added to their cart, they feel more relevant and increase the chances of conversion.
Instead of showing just one item, carousel ads allow brands to showcase multiple products, giving potential customers more options and increasing the likelihood of a purchase.
Another major benefit is engagement. Carousel ads tend to perform better than single-image ads because they encourage interaction—users are more likely to swipe through the images, making the ad experience more engaging.
The Carousel ads are cost-effective, as it allows businesses to promote several products within a single ad, maximizing ad spend efficiency.
Additionally, these ads are particularly useful for recovering abandoned carts, reminding users of the exact items they left behind, and giving them a nudge to complete their order.
Cons of Carousel Retargeting Ads
Despite their effectiveness, Carousel Retargeting Ads do require more effort in terms of creative assets.
Unlike a simple single-image ad, businesses need to prepare high-quality visuals for multiple products, which can take more time and resources.
Another challenge is that not all users will engage with every slide—if the first product isn’t compelling enough, people might not bother swiping through the rest, reducing the impact of later images in the carousel.
Additionally, carousel ads may not be the best fit for every type of business.
If a store primarily sells a single product or high-ticket items, retargeting with multiple images may not be as effective as a well-placed single-image or video ad.
Lastly, ad fatigue can become an issue. If users see the same carousel ad multiple times without converting, they may start ignoring it, making it necessary to update creatives and messaging to maintain engagement.
Summing Up
In conclusion, Carousel Retargeting Ads provide a powerful way to connect with your target audience and drive conversions.
By presenting a series of visually appealing images or videos tailored to users who have already expressed interest in your brand, you can deliver personalized messages that resonate and increase the likelihood of engagement.
Remember to follow the step-by-step guide we provided to set up your Carousel Retargeting Ads effectively.
