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How to predict your customer's next purchase?

How to predict your customer's next purchase?

Check out how you can use simple calculations to learn a lot about your customer preferences.
The Brains behind Smart Customer Targeting

The Brains behind Smart Customer Targeting

Learn how we built a product recommendation system using neural networks.
The Power of Smart Customer Targeting

The Power of Smart Customer Targeting

Over the years, personalization has become a huge and inevitable part of any e-commerce business. Customers expect your marketing to…
The mathematics behind RAPP’s retention prediction

The mathematics behind RAPP’s retention prediction

In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take…
Customer lifetime value for subscription businesses

Customer lifetime value for subscription businesses

Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is…