Check out how you can use simple calculations to learn a lot about your customer preferences.
Learn how we built a product recommendation system using neural networks.
Over the years, personalization has become a huge and inevitable part of any e-commerce business. Customers expect your marketing to be personal, so every interaction needs to be tailored to their personality and preferences.
Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into two groups: Acquisition campaigns & Retargeting campaigns