In order to better understand the behavior of the essential metrics in online marketing performance, it is useful to see whether there is a continuous growth or decline of an observed variable over time.
Through this post we will introduce you to the simple mathematical concept – the theory of correlation coefficients. The interpretation and application of this theory allow us to analyze the relationship between variables. We will explain, in detail, some ideas that lie behind the theory.
Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.