Skip to content
Win a free website & ad account audit worth $5,000
Register now
Home
Features
Copy Creation
NEW
Competitor Analysis
Ad Account Red Flags
Advertising Insights
Market Benchmarks
Lifetime Value Analysis
Business Report
Funnel Analysis
Academy
Blog
Webinars
Pricing
Schedule a demo
The magic formula for interpreting CPC figures in Google Ads
September 28, 2020
If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
Read More
Facebook Ad Optimization: Landing page views vs. conversions
September 26, 2020
If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use - you’ve come to the right place.
Read More
Google Ads campaign limited by budget?
September 7, 2020
In this article, we explore ways of increasing the budget for campaigns whose delivery is limited by the daily budget.
Read More
The mathematics behind RAPP’s retention prediction
September 4, 2020
In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take a tour through our imaginary shop named Charlie’s chocolate store.
Read More
Customer lifetime value for subscription businesses
September 2, 2020
Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is crucial for subscription businesses.
Read More