If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use - you’ve come to the right place.
In this article, we explore ways of increasing the budget for campaigns whose delivery is limited by the daily budget.
In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take a tour through our imaginary shop named Charlie’s chocolate store.
Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is crucial for subscription businesses.