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Month: September 2020

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The magic formula for interpreting CPC figures in Google Ads

If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
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Facebook Ad Optimization: Page views vs. conversions

If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use - you’ve come to the right place.
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Google Ads campaign limited by budget?

In this article, we explore ways of increasing the budget for campaigns whose delivery is limited by the daily budget.
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The mathematics behind RAPP’s retention prediction

In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take a tour through our imaginary shop named Charlie’s chocolate store.
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Customer lifetime value for subscription businesses

Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is crucial for subscription businesses.
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