It’s not new news that Google Analytics 4 will soon replace Google Analytics Universal. With such a useful tool like Google Analytics, you need to stay up to date and be aware of changes that are coming. But, what does this mean for your Shopify store? Shopify announced that GA4 is going to be launching natively through the Google Channel app. So, there is no need for the manual and complicated process of setting up your GA4 for the Shopify store. Without further ado, let’s see how you can automatically migrate your Shopify store to GA4.
Migrating from your Universal Analytics tag to the new Google Analytics 4 tags involves a few steps. To begin setting up GA4 on your Shopify store, you need to complete the following:
- Create a GA4 property in your Google Analytics account
- Add GA4 tags to your Shopify store.
Depending on your Universal Analytics setup, you may also need to migrate your audiences, conversion funnel, and goals to GA4. However, we won’t go into details about how to create properties because you can find all information about that in our previous blog post about manually setting up Google Analytics 4 for Shopify.
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Step One: Set up a GA4 Property
To create a GA4 property, you must have an editor role for your Google Analytics account. For setting up GA4, you need to create a new GA4 Property and link it to your Shopify Store. Once you create the Property, you will need to generate a web data stream and obtain the Measurement ID, which will be used in the next step.
Step two: Adding Google Analytics 4 Tags to your Shopify
During the GA4 tags setup process, you may be prompted to install the Google Channel if you haven’t already. Let’s see how you can add Google Analytics 4 tags to your Shopify.
First, you need to go to Shopify admin. From there you need to click on Online Store> Preferences.
After you clicked on Preferences, you need to scroll down to the Google Analytics section and click on Manage Pixel here.
The next thing to do is to install the Google Channel app if you still don’t have it. If you followed the steps so far, you’ll get the automatic option to install the Google Channel app. Now, click on the Add Sales channel.
Now, it’s time to Connect your Google Account. To do so, click on Connect.
If you already have a Google Analytics account connected, you just need to click on Get Started on Connect a Google Analytics property section.
So, at the end of setting up your GA4 for your Shopify store, select the Measurement ID for the GA4 property you want to connect to your Shopify Store. After that, click on Connect your Google Analytics 4 property.
And that’s it. You added GA4 tags to your store. After this, depending on how you used Universal Analytics, you can do the following:
- Migrate audience to GA4 if you used Universal Analytics audiences
- Migrate conversion tracking to GA4 if you used Universal Analytics to track Google Ads conversions
- If you didn’t use Universal Analytics then your migration is done
The Benefits of Automatic GA4 Migration for Shopify Store
Why do we choose automatic migration over manual? Well, if you manually migrate to GA4, you’ll need to go through a complicated process of adding and updating tags and code to your Shopify store. This approach can be time-consuming and may require technical knowledge.
On the other hand, automatic migration to GA4 simplify the process for you. It’s a faster and easier way to upgrade to the latest version of Google Analytics and provides more accurate data about your store’s performance.
Summing up
And that’s it. Now that you know how you can migrate to Google Analytics 4 you can use all the valuable features that it offers. Whatever method you choose, manual or automatic migration, make sure to follow the steps for proper installation of GA4. In case you have a problem during the migration to GA4, don’t hesitate to contact us. We’ll be more than happy to help you.
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