15% vs 20% Off: Does a Bigger Discount Mean More Revenue? BFCM Data From Nearly 1,000 Stores
Is 20% off better than 15% off? We analyzed BFCM data from nearly 1,000 stores to find the best discount percentage for revenue and profit.
Category: Black Friday
How Many Emails to Send on Black Friday (BFCM 2026)
How many emails should you send on Black Friday? BFCM 2025 data shows top-growing brands sent 5 emails from Black Friday to Cyber Monday, up to 3 a day on peak days, and launched their offer 8 days early. Here's the 2026 email calendar to copy.
Meta Ads on Black Friday: Why Higher CPMs Can Still Pay Off
Meta CPMs climb sharply before Black Friday. Among the biggest Meta spenders on Lebesgue, they peaked 84% above September on the day itself. Yet cost per purchase fell 20%. See when costs start rising, what changed year over year, and how to decide if Black Friday Meta ads are worth it.