Category: Black Friday

How many emails should you send on Black Friday? BFCM 2025 data shows top-growing brands sent 5 emails from Black Friday to Cyber Monday, up to 3 a day on peak days, and launched their offer 8 days early. Here's the 2026 email calendar to copy.

Meta CPMs climb sharply before Black Friday. Among the biggest Meta spenders on Lebesgue, they peaked 84% above September on the day itself. Yet cost per purchase fell 20%. See when costs start rising, what changed year over year, and how to decide if Black Friday Meta ads are worth it.