Creating a TikTok Ad campaign involves the following steps:
- Create a TikTok Ads Account: If you don’t have a TikTok account, you’ll need to sign up for one. Once you’ve done this, you can access the Ads Manager.
- Set up a campaign: Choose the type of campaign you want to run, such as a brand awareness or traffic campaign, and then set your budget and targeting.
- Choose ad format: TikTok offers various ad formats, including TopView, Branded Effects, In-Feed Native, Branded Hashtag Challenge, and Branded Lenses. Select the format that best fits your goals and target audience.
- Design ad creative: Create your ad creative, making sure to comply with TikTok’s creative guidelines. You can use existing video content or create new content specifically for your TikTok Ad campaign.
- Launch campaign: After you’ve set up your campaign, chosen your ad format, and created your ad creative, it’s time to launch your TikTok Ad campaign. You’ll be able to track its performance through TikTok’s Ads Manager.
Note: TikTok Ads are only available to select partners, so make sure you’re eligible before beginning the process.