Stay Ahead of the Game: Top Shopify Marketing Apps to Use in 2023

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With more and more businesses selling their products through online channels, having a well-designed and functional online store is becoming super important. Shopify has become one of the most popular e-commerce platforms offering all kinds of apps to help create, manage, and grow businesses ‘of all sizes online presence. Without a doubt, one of the most powerful aspects of Shopify is its App Store. The Shopify App Store has a wide range of third-party apps meant to help store owners improve their marketing efforts

The Shopify app store contains more than 8,000 apps in a variety of categories to help businesses customize their stores. In this blog post, we’re gonna take a look at some of the top marketing apps available on the Shopify App Store in 2023. Also, we’ll talk about how these apps can help you step up your e-commerce marketing game – whether you’re just starting out or looking to level up your current marketing strategy.

Therefore, if you want to learn about some of the year’s most efficient Shopify marketing apps, keep reading!

The All in One Automatic Discount (AIOD) app is designed to help Shopify merchants boost their sales by offering customers multiple automatic discounts. With AIOD, you can easily create and manage various discount offers that work best for your store, such as quantity breaks, bundle discounts, and upsells. The app provides easy, user-friendly, and flexible customization options, allowing you to create store-wide discounts or schedule short-term promotions according to your preference. Moreover, the app provides valuable insights into your discount performance, allowing you to track the effectiveness of your discount strategies.

Key Features

With AIOD – All Automatic Discount, you can: 

  • Various discounts like Bundle, aQuantity discount, Free gift, BOGO offer, etc…
  • Stack Discount code On Cart. Upsell popup displays the offer to your customer.
  • Tier Promotion – Display progress message to increase AOV (average order value).
  • Auto add to cart Free Gift and BOGO product and apply the multiple discounts.
  • No need to share discount code, Instead use Automatic offer & discounted pricing

Customer Review


They offer a 30-day free trial, which gives store owners plenty of time to test out the app and see if it’s a good fit for their business. After the trial period, pricing starts at a very affordable free plan.

So, if you’re a Shopify store owner looking to increase sales and customer loyalty with automatic discounts without burning a hole in your pocket, All Automatic Discounts is a great option for you. The app is incredibly user-friendly, packed with awesome features, and offers flexible pricing plans that can cater to businesses of any size. Give it a shot and see the difference it makes!

Two Owls Facebook Pixel

best shopify marketing apps two owls pixel
Two Owls Facebook Pixel is an advanced ad tracking and attribution app for e-commerce platforms like Shopify, Wix, and BigCommerce. It allows businesses to accurately track conversion events (+IOS14), optimize campaigns, and maximize their ROI. The main functions include automated event tracking, real-time UTM attribution reporting, and an intuitive dashboard for managing multiple pixels and catalogs.

Key Features

  • Set up Facebook Pixel in 2 mins with all events auto-tracked. No login. No code.
  • Speed up learning phase with smart data from Facebook Pixel and CAPI (IOS14)
  • Optimize ROAS with a real-time UTM attribution report that tracks every ad
  • Manage master or niche, collection facebook pixels with an intuitive dashboard
  • Save hours of manual product updates with automated Catalogs or live Feed Links

Customer Review

best shopify marketing apps two owls review


Two Owls Facebook Pixel offers a 3-day free trial and has 2 pricing plans (Standard and Enterprise) depending on the strategy of Facebook campaigns. But the price can be discounted by 20% when choosing the Yearly Plan.

Overall, advertising is hard but there is always a way. Two Owls Facebook Pixel do specialize in providing top-notch Facebook Ad tracking and analytics for Shopify merchants, helping merchants drive more ad revenue on the ground of accurate performance tracking.

Kaktus PreOrder Manager

best shopify marketing apps kaktus app

The Kaktus PreOrder Manager is the ultimate solution for Shopify store owners looking to maximize revenue and enhance the shopping experience. It’s designed to address the common frustration of customers encountering “Out of Stock” buttons by seamlessly transitioning this obstacle into an exciting opportunity for both customers and store owners.

Key Features

  1. Pre-Order & PreSale Buttons: Replace those discouraging “Out of Stock” buttons with inviting “Pre-Order” buttons, turning a potential loss into a gain. Customers can now easily pre-order their favorite products, whether they’re out of stock or just around the corner.
  2. Boost Sales: Create anticipation and buzz around new product launches by offering them for pre-order. This strategy not only enhances selling but also generates excitement among your customer base.
  3. Increased Average Order Value (AOV): By allowing customers to purchase products before they’re officially in stock, you’re not only resolving the out-of-stock dilemma but also increasing your AOV. This is a win-win for both shoppers and sellers.
  4. Simple Setup: With just a few clicks, you can set up pre-order campaigns effortlessly. No need for complex configurations; it’s designed to be user-friendly.
  5. Powerful Analytics: Keep a close eye on your revenue and AOV with robust analytics. This data-driven approach empowers you to make informed decisions to further optimize your strategy.
  6. Seamless Shopping: Enhance the overall customer experience by ensuring that the buying process remains uninterrupted even when items are temporarily unavailable. This keeps customers engaged and satisfied.
  7. Customizable Templates: Tailor the pre-order experience to align with your store’s unique style and branding. The fully customizable templates ensure a consistent and visually appealing shopping journey.

Kaktus PreOrder Manager empowers Shopify store owners to turn the inconvenience of “Out of Stock” into an opportunity for growth. By offering pre-orders, you not only keep customers engaged and satisfied but also boost sales, increase AOV, and create a shopping experience that leaves a lasting impression.

Customer Review


Currently, the app is free to use.

UpPromote Affiliate and Referral

Explore UpPromote, a comprehensive referral and affiliate program app trusted by renowned brands and experts for enhancing revenue. UpPromote introduces a robust influencer marketing and referral program that establishes credibility through authentic testimonials, garnering brand trust. Globally embraced, their user-friendly affiliate marketing setup offers versatile commission options, streamlined automated coupons, and efficient affiliate links. Leveraging expert-recommended solutions, Shopify store businesses can fortify customer loyalty and construct a resilient referral and rewards initiative, fostering collaborative interactions with customers. 

UpPromote Affiliate & Referral cover

Key Features

With UpPromote Affiliate and Referal you can:

  • Customize everything matching your brand: affiliate link, form, affiliate portal
  • Create rewards & discounts with a customer referral program for repeat purchases
  • Seamlessly track referral orders via affiliate links, coupons, and connected emails
  • Motivate affiliates with powerful options: bonuses, gifts, store credit, and MLM
  • Automate your affiliate program process: PayPal auto-pay, Auto-tier Commission

Customer Review

best shopify marketing apps review


Choose the pricing plan that suits your needs from UpPromote’s four options. Start with the free plan to explore basic features. Upgrade to the $29.99 plan for added benefits, then further enhance your experience with the $89.99 plan. For those seeking premium services, the top-tier plan at $199 per month offers the ultimate affiliate program package.

In summary, UpPromote is a trusted and user-friendly referral & affiliate program app that boosts revenue for businesses. With customizable features, seamless order tracking, and powerful options like bonuses and store credit, UpPromote empowers businesses to enhance customer loyalty and establish a robust referral & rewards program. Flexible pricing plans cater to various needs, making UpPromote a versatile solution for leveraging the power of referrals and affiliates to drive growth.

Reviewbit Reviews via WhatsApp

If you’re looking for an effective way to create and display social proof for your Shopify store, consider using Reviewbit Reviews via WhatsApp. With this app, you can send an automated, personalized review request to your customers and get star ratings, text reviews, and even photo or video reviews. Compared to a traditional email request, this app boasts a conversion rate of up to 36%, thanks to the ease of sending photos and videos via WhatsApp.

Key Features

With Reviewbit Reviews via WhatsApp, you can: 

  • Personalize message templates that can be edited to match your brand voice.
  • Collect and display photo/video reviews at no additional cost.
  • Multiple customizable display options to showcase user-generated content.
  • Send review requests in 11 languages from WhatsApp-Business API-verified number.
  • Send discounts to happy customers and offer prompt service to the unhappy ones.

Customer Review


Reviewbit Reviews via WhatsApp offers a range of pricing plans to suit businesses of all sizes and needs. The app offers a free plan with basic features, making it accessible for small businesses. However, for those who require more advanced features, there are paid plans available, with the most expensive plan priced at $24 per month.

In conclusion, Reviewbit Reviews via WhatsApp is a great option for Shopify store owners who want to simplify and streamline their review collection process. With the ability to send review requests via WhatsApp, this app can help increase review volumes and improve customer engagement. Additionally, the pricing plans are affordable, with a free option available and the most expensive plan priced at $24 per month.

Candy Rack: All in One Upsell

Boosting sales is crucial for any online business, and one effective way to achieve this is through upselling and cross-selling. Candy Rack is a powerful app designed to make this process effortless for Shopify store owners. With Candy Rack, you can easily offer additional products to your customers before and after they make a purchase, creating a seamless upsell funnel.

Key Features

Candy Rack offers a one-click upsell feature that presents relevant product suggestions to your customers at the checkout. This app also utilizes AI technology to suggest the most appropriate upsell product to each customer. Additionally, Candy Rack has a mobile-first design, ensuring that upsells are optimized for a seamless mobile shopping experience.

Customer Review


Candy Rack | All-in-One Upsell offers a 14-day free trial and a range of pricing plans to suit different budgets and business needs. The app also offers a free option with limited features, while the most expensive plan costs $199 per month. This pricing flexibility makes Candy Rack accessible to businesses of all sizes and ensures that store owners can select a plan that meets their specific needs and budget.

Overall, Candy Rack is a fantastic upselling app that can significantly increase the revenue and average order value of Shopify stores. With its extensive features, customizable options, and affordable pricing plans, Candy Rack is an ideal choice for businesses of any size.

Fit Quiz: Size recommendation

Enhance the shopping experience for your customers and boost sales with accurate size and fit recommendations. Say goodbye to boring and inaccurate size charts and guides by utilizing Fit Quiz. Their user-friendly quiz takes only 20 seconds to complete and does not require sensitive information such as weight or body measurements. The app works with all common size scales, including US, EU, UK, and International, for both male and female clothing and shoes.

Key Features

Not only does Fit Quiz make shopping easier for your customers, but it also leads to fewer returns and increased sales for your brand. With the customizable design options, you can seamlessly integrate the app into your website, matching your brand’s colors, fonts, and visuals. Setting up the app is simple, and no size charts or garment measurements are needed.

Customer Review


Regarding pricing, Fit Quiz offers a 14-day free trial for users to test the app’s features and functionality. The app has a range of pricing plans, starting from $20 per month, which is suitable for small businesses, and going up to $250 per month for larger enterprises with more extensive needs. The flexible pricing plans ensure that businesses of all sizes can benefit from Fit Quiz’s personalized size recommendation features.

Overall, Fit Quiz is an essential tool for any Shopify store selling apparel or footwear. This app provides personalized size recommendations to customers, reducing returns, enhancing customer satisfaction, and ultimately increasing sales. Fit Quiz boasts a user-friendly interface, customizable options, and precise sizing algorithms, making it an excellent choice for Shopify store owners.

Shop Quiz: Product Recommender

Shop Quiz is a product recommendation app that helps customers find the products that best suit their needs. With its guided selling approach, Shop Quiz engages customers by asking them targeted questions and providing personalized recommendations. By collecting zero-party data through its quizzes, Shop Quiz helps you segment leads and grow your audience. You can also send captured leads directly to your mailing list or CRM to create higher ROI marketing campaigns. With the ability to customize quizzes and analyze customer responses, Shop Quiz provides a powerful tool for increasing sales and customer satisfaction.

Key Features

So, Shop Quiz: Product Recommender allows you to:

  • Drive sales advising customers on finding the right products for them.
  • Collect actionable data. Segment and tag your shoppers based on their responses.
  • Send captured leads to your mailing list or CRM to run personalized campaigns.

Customer Review

Shop Quiz: Product Recommender reviews


Regarding pricing, Shop Quiz: Product Recommender offers a 14-day free trial for users to test out the app’s features before committing to a paid plan. The app offers three pricing plans, including a free plan, a basic plan priced at $39 per month, and a pro plan priced at $99 per month. Each plan offers different features and benefits, allowing users to choose the plan that best fits their business needs and budget.

Overall, Shop Quiz is a top-notch product recommender app that can help Shopify store owners provide a personalized shopping experience for their customers. With its intuitive interface, customizable features, and accurate recommendation algorithms, Shop Quiz can improve customer engagement, drive sales, and ultimately help grow your business. Additionally, the app offers a 14-day free trial and flexible pricing plans that include a free option, a basic plan at $39/month, and a pro plan at $99/month, making it accessible to businesses of all sizes and budgets.

Quizell: Product Quiz Builder

Quizell is a robust solution that enables businesses to steer shoppers toward products that suit their needs through the use of dynamic product recommendation quizzes. By leveraging interactive quizzes, Quizell can heighten customer engagement and minimize product returns by guiding customers to the right products from the outset. Furthermore, Quizell can help businesses drive sales by assisting customers in discovering what they’re searching for, while also providing valuable insights into customer preferences and requirements. With Quizell, you can benefit from the expertise of a full-time sales representative available 24/7 to enhance your customers’ shopping experience.

Key Features

Without a doubt Quizell’s key features make it a versatile and user-friendly tool for enhancing your customers’ shopping experience:

  • Customization options allow you to tailor quizzes to match your brand, products, and customer preferences.
  • With easy drag-and-drop functionality and pre-built templates, Quizell is quick to learn and use.
  • Mobile optimization ensures that customers have a seamless experience across all devices.
  • By tracking every question answered, Quizell provides valuable insights into customers’ needs and preferences.
  • Multilanguage support enables you to offer personalized recommendations at scale, reaching a wider audience with targeted messaging.

Customer Review


To highlight Quizell’s pricing plans, the platform offers a 7-day free trial along with three different pricing options. The plans start at $15 per month and range up to $199 per month, making it a flexible option for businesses of all sizes.

To sum up, Quizell is an easy-to-use app that empowers Shopify store owners to deliver personalized shopping experiences to their customers. Its customizable features, mobile optimization, and multilingual support ensure a seamless experience for both customers and businesses. Additionally, by tracking every answered question, Quizell provides valuable insights into customers’ needs, enabling businesses to enhance their products and services.

Libautech: Smart Upsell

Smart Upsell is an all-in-one app for Shopify store owners who want to increase their sales and profits. With easy-to-set-up upsells, cross-sells, and product bundles, this app makes it simple to increase your average order value and drive more sales. Say goodbye to missed sales opportunities and hello to growth with Smart Upsell. The app features a user-friendly interface and flexible upsell scenarios that cater to your store’s needs. Smart Upsell is designed to help businesses of all sizes and budgets increase their sales and profits by leveraging the power of upselling and cross-selling.

Key Features

The key features of Smart Upsell include discounted upsell and cross-sell offers on product and cart pages, the ability to create “frequently bought together” bundles to increase average order value, and the ability to create post-purchase one-click upsell and downsell offers. Additionally, Smart Upsell enables store owners to cross-sell product add-ons in a pop-up on the product and cart page, and provides real-time analytics of upselling and cross-selling offer performance. With Smart Upsell, businesses can easily implement upsell and cross-sell strategies to increase their sales and profits, while providing a better shopping experience for their customers.

Customer Review


Upon registration with Smart Upsell, users can enjoy a complimentary 30-day trial to explore the app’s capabilities and evaluate its compatibility with their store. Following the conclusion of the trial period, users are offered multiple pricing plans, which include a free plan and paid plans with more advanced features. The paid plans are priced at $5.99 and $9.99 per month, providing users with options that suit their budget and needs.

So, Smart Upsell is an app designed to help Shopify store owners increase their sales and average order value by offering upsells, cross-sells, and product bundles. With its easy-to-use interface and flexible upsell scenarios, Smart Upsell makes it simple for businesses to optimize their sales strategy and increase revenue. Additionally, Smart Upsell offers real-time analytics to track the performance of upsell and cross-sell offers, allowing businesses to make data-driven decisions to further enhance their sales strategy.

Recapture Abandoned Carts

Recapture is an all-in-one solution for Shopify stores to recover abandoned carts and boost sales through email marketing. With a simple setup and easy-to-use interface, Recapture is the best-abandoned cart recovery app available. The app has helped businesses recover millions of dollars in lost sales by sending targeted post-purchase emails, review requests, upsells, welcome series, educational emails, SMS notifications, and more.

In addition to abandoned cart recovery, Recapture also offers popups to build email lists and broadcast email capabilities. With Recapture, businesses can increase their lifetime value without the need for complicated workflows or extensive setups. Plus, the app now supports SMS, providing an even more effective way to reach customers and drive sales.

Key Features

Some of the key features of Recapture are:

  • Boost the average store’s revenue by double-digit percent
  • All SMS + emails come pre-configured, with best practices baked in
  • Famous 5-minute setup and install
  • Post purchase emails, winbacks and order notifications supported
  • Send promotional emails or use SMS for cart recovery

Customer Review


Recapture offers a 15-day free trial for new users to test out the app and experience its features before committing to a paid plan. After the trial period, users can choose the base plan starting at $29 per month.

With its user-friendly interface and customizable options, Recapture is an ideal app for Shopify store owners looking to recover lost sales and increase customer engagement. Its pricing plans cater to businesses of all sizes and budgets, making it an accessible and valuable tool for any ecommerce store. Whether you’re a small business owner just starting out or a large enterprise looking to optimize your marketing strategies, Recapture offers a simple and effective solution for improving your store’s performance.

Advanced Bundle Products

best shopify marketing apps Advanced Bundle Products

With the help of Advanced Bundle Products, your store can increase its revenue per order and entice shoppers to make bigger purchases. Bundling products allows you to showcase related items to customers as a set, such as a furniture or clothing ensembles. By using this app, creating bundled products becomes a breeze – simply add a “grouping tag” to the main product and select the associated items. The app makes it easy to create as many bundled products as you desire, saving you time and effort.

Key Features

Advanced Bundle Products is an app that can help Shopify store owners increase their revenue and sell more products through several key features. These features include the ability to sell related products together on one page, adding discounts to bundled products, and optimization for all devices, providing customers with a seamless shopping experience regardless of their device.

Customer Review

Advanced Bundle Products reviews


After trying out Advanced Bundle Products with its 7-day free trial, users can choose to subscribe to the app’s Premium plan. This plan, priced at $9.99 per month, unlocks all the app’s features and tools to help Shopify store owners sell more products and increase revenue.

To sum up, Advanced Bundle Products is a highly effective Shopify app that comes packed with a variety of features to help Shopify store owners boost their sales and revenue. The ability to showcase related products on a single page, offer discounts on bundled products, and ensure seamless performance on all devices are just a few of the highlights. Thanks to its user-friendly interface, the app is easy to use and customize to match the specific needs of any store.

Lebesgue: Marketing & LTV

best shopify marketing apps lebesgue: marketing & ltv

And at the end Lebesgue: Marketing & LTV. The app is an excellent choice for Shopify store owners who want to maximize their profits and make the most of their marketing budget. This app offers a comprehensive audit of your Facebook, Google ads and TikTok performance and store analytics, allowing you to quickly identify any mistakes or areas that need improvement in your advertising strategy. By leveraging data from your store, competitors, and industry trends, Lebesgue offers actionable insights for growth and optimization. Features like customer lifetime value (LTV) and P&L analysis, along with a KPI dashboard for tracking results, provide you with the tools you need to make informed decisions and improve your financial reporting.

Key Features

Lebesgue is an innovative marketing app designed to help Shopify store owners optimize their advertising strategy and maximize their profitability. With Lebesgue you can:

  • Fix mistakes on Google, TikTok and Facebook Ads that hurt your marketing profit
  • Analyze Customer Lifetime Value (LTV) by product, state or marketing channel
  • Track cohort performance, retention, churn, and expected lifetime value
  • Improve marketing content with AI copywriter and impact your ads CTR, CR and ROITrack & learn your competitors’ marketing strategy and find industry benchmarks

Customer Review


Lebesgue offers a variety of pricing plans to fit the needs and budgets of different Shopify store owners. For those who want to try out the app first, there’s a 14-day free trial available. And for those who only need basic features, there’s even a free plan available.

lebesgue pricing

Lebesgue is the ideal marketing and LTV app for Shopify store owners who aim to enhance their profits and optimize their marketing budget. Its advanced features like performance audits of Facebook, Google and TikTok ads, analysis of customer lifetime value (LTV), AI copywriter for marketing content, and competitor analysis provide valuable insights for growth and optimization. With Lebesgue, store owners can make informed decisions to increase their profits and get the most out of their marketing budget.

Grow Your Store with These Must-Have Shopify Marketing Apps

To sum up, the vast array of marketing apps for Shopify provides store owners with a wide range of options to boost their business. From recovering abandoned carts to increasing customer retention and maximizing revenue, these tools offer valuable benefits. By making use of these powerful marketing apps, Shopify store owners can elevate their marketing strategies and achieve impressive results.

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