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Shopify aligned metrics in Lebesgue
July 4, 2025 /

Coming Soon: Your Lebesgue Business Report is Getting an Upgrade!

Your Lebesgue Business Report is getting an upgrade! Soon, all key metrics will align with Shopify standards for ultimate clarity and easier decision-making. Discover the benefits and what's new.
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June 25, 2025 /

The Shopify Owner’s How-To Guide to Incrementality

Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.
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cbo or abo cover
June 24, 2025 /

Advantage Budget Optimization or Ad Set Budget Optimization?

When using Facebook Ads, you have two budget allocation options: CBO and ABO. Find out which one is best for your business.
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Shopify aligned metrics in Lebesgue
July 4, 2025 /

Coming Soon: Your Lebesgue Business Report is Getting an Upgrade!

Your Lebesgue Business Report is getting an upgrade! Soon, all key metrics will align with Shopify standards for ultimate clarity and easier decision-making. Discover the benefits and what's new.
Read More
June 25, 2025 /

The Shopify Owner’s How-To Guide to Incrementality

Stop guessing if your ads work. This practical guide shows you how to run holdout tests, analyze the results, and use the data to grow your Shopify store's real profit.
Read More
cbo or abo cover
June 24, 2025 /

Advantage Budget Optimization or Ad Set Budget Optimization?

When using Facebook Ads, you have two budget allocation options: CBO and ABO. Find out which one is best for your business.
Read More
reach and frequency buying type cover
June 23, 2025 /

Reach and Frequency (Reservation): Meta Buying Type

Reach and Frequency lets you plan Meta ads with fixed costs and guaranteed reach. This post explains when to use it and how to get the most out of it.
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MER in marketing cover
June 18, 2025 /

MER in Marketing: What It Means and Why It Matters

What is MER in marketing? Learn how it compares to ROAS and why it’s a key metric for profitable growth in eCommerce.
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June 16, 2025 /

How to Create Converting Ad Creatives for Your Meta Ads

Want better results from your Meta ads? This guide shows you how to create ad creatives that actually convert — with the right strategy for visuals, copy, and audience.
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meclabs cover
June 12, 2025 /

Using the MECLABS Formula for eCommerce Growth

Read this practical guide to using the MECLABS formula for Shopify brands to audit their store and increase sales. Actionable tips for your eCommerce success.
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facebook benchmarks by industry cover
June 9, 2025 /

Facebook Benchmarks by Industry in 2025: CTR, CPM, CR, and CAC

Let's dive into the latest Facebook benchmarks by industry, giving you a detailed look at the performance metrics that are specific to your field.
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facebook ads cpm by country cover
June 8, 2025 /

Optimizing Facebook Ads CPM in Different Countries

Explore the world of Facebook Ads CPM by country and uncover the factors that shape advertising costs.
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